3. KINGDOMS OF AMALUR: RECKONING EA....................................................................................360
4. THE WITCHER 2: ASSASSINS Namco Bandai.......................................................360
5. THE DARKNESS II – LIMITED EDITION 2K Games..................................................................360
Week Ending January 21st
The release of three big new games – Final Fantasy XIII-2, Soul Calibur V and Metal Gear Solid HD Collection– helped the UK games retail market generate £14.9m last week. This is up £2.8m, or 23 per cent, compared to the week prior.
It wasn’t quite the spectacular performance the industry would’ve liked, however, with unit sales rising just six per cent to 607,916 games sold. A lack of new stock on shelves likely hurt sales.
Week Ending January 28th
Final Fantasy XIII-2ended FIFA 12’s six-week
domination at the top of the charts, as EA’s football game fell to No.4. Konami’s Metal Gear Solid HD Collection reached No.2, while Namco Bandai’s new brawler Soul Calibur Vmade it to No.5.
Week Ending February 4th
Over 20 new games hit shelves today (Friday, February 10th) including Deep Silver’s Catherine, Bethesda’s Fallout New Vegas: Ultimate Edition, EA’s Grand Slam Tennis 2and 2K’s The Darkness II.
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media PRE-ORDERS TOP 10
1. MASS EFFECT 3 EA, 360
THE GROWING IMPORTANCE OF KIDS GAMING Generation Media looks at how effective TV ads for children’s social gaming sites were last month
120 104.4 100.8 100 95
Individual TVRs Children TVRs
80 79.4
KIDS’ social gaming sites continue to grow in size, and this is also reflected in the games and consoles TV advertising market. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monstersand Fight My Monster. These accounted for 5.9 per cent, or 45.7 TVRs, of all games and consoles TV advertising. In terms of children’s TVRs, this share increases to 24 per cent.
As the chart demonstrates, from January 1st to 22nd 2012, activity in this sector has increased year- on-year. Five sites have been on air in 2012, which have accounted for 9.8 per cent of all games and consoles TV advertising. In terms of children’s TVRs, this share increases to 36.7 per cent. A TVR represents one per cent of a target audience. It can go over 100 if some viewers watch the same ad twice. Overall, TV advertising in this market has risen 114 per cent (and 136 per cent in terms of children’s TVRs). This is well ahead of the games and consoles growth figure of a healthy 30 per cent, or 55 per cent in terms of children’s TVRs.