RETAIL INTELLIGENCE Head to www.mcvuk.com
for daily market data and news. This week our Recommended section starts on p23
Industry rallies around by Christopher Dring
GAME Group said it was ‘humbled’ by the support it has received from suppliers. Publishers large and small say it’s vital to protect specialist retail.
“ ‘GAME WOULD BE A MASSIVE LOSS TO THIS INDUSTRY’
It is a case of ‘GAME –your industry needs you right now.’ Rod Cousens, Codemasters
GAME hopes it has weathered the worst of the storm, after it struck a new deal with lenders. It also revealed that, despite initial concerns, it will meet its banking covenant tests. Its share price rose on the back of the announcement. But the industry now must pull together to guarantee GAME’s future. CEO Ian Shepherd said: “We should be under no illusions about the hard work required.” GAME Group expects to
make an £18m loss for its financial year.
ROD COUSENS, CEO Codemasters
GAME is an integral part of the gaming industry in the UK and Europe. It’s a case of ‘GAME – your industry needs you right now.’
This is a situation where all parties can work together to come up with a sustainable business model, which everyone can live with and which is progressive to target digital opportunities. A streamlined network of
‘destination centres’ for packaged goods and digital delivery which took its lead from Apple stores is just a thought.
The industry needs to evolve and move on and GAME could be in its midst.
MARTIN DEFRIES, Managing Director Rising Star Games
Although Rising Star Games is a undoubtedly a small supplier to GAME, I believe it is critical that our support joins that of its more significant ones. GAME is key to this business across the UK and Europe in driving sales to consumers both new and old, in putting our work in front of others via its retail
mechanism; without it, it’s an even tougher landscape within which to operate. Where we can, where it might help, where it might make a difference, I’m happy to step up and assist.
UK General Manager Square Enix Europe
It’s no secret that the market is enduring a challenging transition at the moment, so it’s important that we listen to our customers and work with them to ensure that trading doesn’t suffer. GAME is a key partner for us and we will continue to work with it and have stayed in close contact in the build-up to the launch of Final Fantasy XIII-2.
ANDY PAYNE, Managing Director Mastertronic
GAME going would be a massive loss for the industry. Reduced visibility of games would drive the industry underground again. Imagine the shopping centres with no games for sale? Not great for the public and the industry. Transition into new models is difficult for some and there will always be casualties, but if you add value and look after customers, then you will get to the other side. GAME has a lot of staff under 30, and they know the product and are passionate. Losing those staff would take the gloss off of our industry. We will miss GAME and HMV if they’re gone, so let’s not let that happen.
Nintendo will hire from within for post-Paine era
DAVID Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term. Current marketing director
Dawn Paine leaves Nintendo after ten years to join Universal Pictures later this month, with Yarnton taking an overseeing role until an appointment is made. But he told MCVthat a successor will ultimately be hired from within the organisation. “We’re sorry to see Dawn go, but we wish her well. It is
2 February 10th 2012
also an opportunity for the team and for me to get closer to the marketing department, give them more support and direction whilst steering the ship going forward,” he said. “There is a fantastic, experienced team in place, so the hire will most likely come from within.” Senior marketing and comms managers Rob Lowe, James Honeywell and Jo Bartlett will report directly to Yarnton in the meantime.
There is a fantastic
experienced team in place, so the hire will likely come from inside Nintendo.
David Yarnton, Nintendo
Yarnton, Paine, Lowe and Honeywell were the core of a team that launched record- breaking platforms such as the Wii, DS and 3DS – plus a succession of hit titles such as Wii Fit, Brain Trainingand Mario Kart. Paine’s current role is
marketing director and assistant general manager. Her last day will be February 24th. She starts at Universal as VP of marketing on March 5th.
Nintendo: 01753 483700 www.mcvuk.com
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16
| Page 17
| Page 18
| Page 19
| Page 20
| Page 21
| Page 22
| Page 23
| Page 24
| Page 25
| Page 26
| Page 27
| Page 28
| Page 29
| Page 30
| Page 31
| Page 32
| Page 33
| Page 34
| Page 35
| Page 36
| Page 37
| Page 38
| Page 39
| Page 40
| Page 41
| Page 42
| Page 43
| Page 44
| Page 45
| Page 46
| Page 47
| Page 48