2K’s first-person horror-based shooter arrives in stores backed by activity on the Horror Channel, Kerrang Radio and more
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[INFO] Released:
Out Today (Friday, February 10th)
Formats: 360, PS3, PC
Publisher: 2K Games Developer:
Digital Extremes
Distributor: Gem
Contact: 01279 822800 TV
2K tells MCVit has invested heavily on TV advertising, with spots running across Channel 4, Channel 5, SyFy and the Horror Channel. It will also run ads on other satellite and cable stations.
ONLINE
The Darkness IIhas already appeared on a wide range of specialist games websites, with ads appearing on big- name sites such as IGN, GameSpot and VideoGamer.
RADIO
A four-week promotion will run on rock radio station Kerrang in a bid to promote The Darkness II on UK airwaves.
RETAIL/OUTDOOR
2K Games has reached a deal with specialist comic book retail chain Forbidden Planet, which includes window displays, game demo pods and branded bags.
There will also be 12-sheet posters advertising The Darkness IIin London Underground stations.
2K says it has also organised a variety of community and consumer events to promote the FPS.
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REVIEW SCORES MCVprovides the most important average review scores 82
of the last few days – all sourced from Metacritic 79