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ENQUIRIES: JENNIE LANE Tel: 01992 535647 email: Jennie.Lane@intentmedia.co.uk


DIRECTORY IGS CORPORATION LTD GAMING ACCESSORIES INSIDER’S GUIDE INDIGO PEARL WHO?


Specialism: PR Location: 8a, Lonsdale Road London NW6 6RD


Contact: T: 020 8964 4545 W: www.indigopearl.com E: info@indigopearl.com


MCV speaks to Indigo Pearl company director Caroline Miller about the PR and events agency


We’ve ran events the size of society


weddings and placed the odd square peg in a round hole.





Tel: 0845 600 1676 www.mcvuk.com


Web:www.gameonstuff.com February 10th 2012 39 Caroline Miller, Indigo Pearl


What are the biggest challenges you currently face? Parking outside the office. But seriously, nothing phases us. We’ve successfully launched everything from platforms to free apps, ran events the size of society weddings and even placed the occasional square peg in a round hole.


What’s been your key achievements over the past 12 months? Staying at the forefront of the digital gaming explosion. Cloud,


What service does Indigo Pearl provide? Indigo Pearl epitomises the ‘go- to’ agency. Specialising in entertainment technology, we are field experts in everything from digital and boxed product gaming, to early-adopter gadgets and mainstream consumer technology. We provide end-to-end solutions for specialist, consumer, technology and social media PR, event management, media buying, marketing consultancy and corporate communications. We’re also part of a pan- European PR network with Indigo Pearl Germany.


James Beaven and Caroline Miller are Indigo Pearl’s company directors


iOS, Android, and downloads have asserted themselves spectacularly over the last year, which in turn has radically changed the way the respective media ecosystems need to operate. These changes have exposed new opportunities, as much for the big publishers as indie developers, which Indigo Pearl delivered to clients.


What is your five-year plan? So much will change in the next five years. Our focus is to keep ahead of emerging technologies. In particular, understanding the benefits to consumers as well as our clients.


Why are you better than your rivals?


The company ethos is ‘Work hard, be nice’, and we genuinely enjoy what we do. We’re creative, but with sharp eye for detail, and we come from publishing backgrounds, which helps us understand clients’ needs.


Tell us a little known fact about Indigo Pearl. Indigo Pearl is named after a popular brand of vibrator.


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