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In Conversation With - Alyson Hogg-Lewis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fun, feisty and fair!


Alyson Hogg-Lewis, Managing Director of Vita Liberata, chats to IB about her life in and out of work.


 I ended up in the beauty industry because…I sold some food supplements on Sky shopping and got interested in the role nourishment plays in beauty. My big idea was to bring those principles to skin care. It is the most left of field thing I have ever done.


 If I wasn’t in the beauty industry I would be…I’d be in broadcasting, working in a University or writing!


 The best thing about my job is… The people and the new product development (NPD). The people who work for me are so inspiring the NPD is very exciting.


 An average day for me is…Very very busy. It starts around 5am with Blackberry emails. Then my husband gets up and makes tea around 7ish- the best cup of the day! I’m travelling two to three days of every week, but if I’m at the office then it’s finance, design, marketing and sales. There’s so much to do that a day in our office feels like 15 minutes. I generally get home around 7pm and if I’m lucky my husband will make me something delicious to eat. I’m always hungry at the end of the day.


 My ideal weekend is…Floating on a boat in Barcelona!


 My favourite book is…13 Things That Don’t Make Sense, by Michael Brooks.


 My favourite film is…It’s a Wonderful Life.


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Alyson Hogg-Lewis


 The most famous person I’ve met is…Archbishop Desmond Tutu? Or Simon Cowell, The Hoff, Olly Murs, Matt Cardle and so on.


 My favourite part of the world is… Both northern Spain and Strangford Lough.


 I couldn’t live without…My family.


When growing up, my role model was… My Mum and Dad and Joan of Arc.


 I would like to be remembered as…Fun, Feisty and Fair.


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