. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -BrandAwareness “
CACI is one of the most profitable treatments that a salon can offer.When you buy from CACI International, you buy more than just a treatment system.
” - Anita Murray, Pink Distribution
powerful point of distinction for your business with a new and exciting level of profitability and success.” This is how Anita Murray of Pink Distribution in Ireland described the ethos of the brand when asked. Pink Distribution’s commitment to making the CACI brand a success has certainly paid off and this is one thing that sets the CACI brand apart from those that attempt to rival it.
“CACI is synonymous with the term NSFl, or Non-Surgical Face Lift, which has become the industry standard. Their NSFL involves a dedicated systems approach to performing the lifting and muscle tightening which no other competitor has rivalled,” continues Anita.
“CACI is one of the most profitable treatments that a salon can offer. When you buy from CACI International, you buy more than just a treatment system; you become part of a winning team and share in the success of the CACI brand. CACI treatments have a proven track record for generating fantastic revenue.”
Not only have CACI managed to create several popular systems loved by the general public and celebrities alike, they have also made it their prerogative to provide excellent customer service too, which definitely helps with creating a well-rounded brand.
“Customer service is a corner stone in our brand’s growth and success,” comments Anita. “We strive to exceed our customers’ expectations. In the current economic climate the market place demands a higher level of customer service and noticeable outcomes for an investment of their time and money. From our customer service team in the office to our team on the road, we strive to ensure our partners are always positioned to deliver smart, seamless, efficient, non- surgical and anti-ageing wellness.”
Well known name
When heading for the top and becoming one of the ‘big brands’ out there, of course exposure is a must, and CACI’s celebrity endorsements certainly help there. However, Pink Distribution put a lot into making Ireland aware of the CACI systems - not just those of us in the industry, but the consumer too - so that when you come to offer the treatments, you’ll have clients queuing up ready to try it out.
“CACI has dominated the beauty media in Ireland with regular magazine articles, newspaper features as well as international media coverage. We enjoy unprecedented consumer awareness of the CACI brand,” says Anita. “Last year alone CACI was featured on TV3’s Xposé and Ireland AM numerous times, CACI is a firm favourite with the Irish media and has a sustainable competitive advantage.
“Our current growth opportunities emerge from changes in market trends
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where consumer demand for medispa treatments delivering proven and effective results and value for money is outgrowing all other areas in the beauty industry.”
CACI will celebrate their 20 year anniversary next month and what a successful 20 years it has been, picking up a few awards a long the way too (Business Age Award from Gucci, Best Beauty Equipment from British Beauty, 10 of the Best from Harpers, the beauty Oscars from The Daily Express, Best Anti Wrinkle Treatment from RSVP Beauty and Best Ingredients from the Prudence Beauty Awards, to name just a few). Here’s to hoping the next 20 years are just as successful for CACI, both in Ireland and internationally.
For more information on Pink Distribution contact 0121 666 693 or email
wholesale@pinkbeautyboutique.ie
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