Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
With a record 6,000 salons, health clubs and Spas around the world being supplied with CACI treatment systems, it’s evident that CACI has become a big name in the beauty industry. With a celebrity following too, the brand must be doing something right! Irish Beauty takes CACI to task on the ‘then’ and ‘now’ of such a huge brand...
Back in 1992, technology was becoming big news, with Windows stepping up a gear and launching its 3.1 version. Even then, very few households actually owned a computer, and yet amongst all this, an entrepreneur saw an opportunity to break into the beauty industry with a new technology that would offer a non- surgical facial and revolutionise how we saw the beauty industry - the CACI Mk1.
Originally developed by Dr Thomas Wing, the first CACI system was used for treating Bells Palsy (facial paralysis). CACI International’s founder, Dean Nathanson, saw a gap in the market to launch the system as an advanced
CACI Fact File
• CACI International are suppliers to over 6,000 of the world’s leading beauty salons, health clubs, Destination Spas and Day Spas.
• In Ireland alone, Pink Distribution have welcomed over 90 new salons and Spas to launch CACI.
• On average, circa 700 CACI systems are sold per year.
• In the 20 years that CACI have been in business, it is estimated that they have sold over 10,000 systems.
• Circa 10 systems have been launched in 20 years that are now superseded by the latest range of systems.
non-surgical cosmetic treatment to the beauty industry. The CACI brand has now become synonymous with the Non-Surgical Facelift.
“The original CACI system was developed by Dr Thomas Wing in the US,” says Dean Nathanson. “The CACI brand was trademarked, developed and is still owned by CACI International, a UK company that manufacture all the CACI systems in the UK.”
CACI systems are now placed in some of the top Spas and health clubs around the world, including Harrods, Harvey Nichols, Selfridges, Champneys, Elizabeth Arden Red Door Salons, Estee Lauder Spa, Four Seasons Hotels, and Ritz Carlton Hotels, to name just a few.
Making an impact all around the world, Pink Distribution re-launched CACI in Ireland in May 2010 with the introduction of the award winning CACI Amino Lift serum and the latest multifunctional CACI Ultimate system.
Celebrity favourite
Celebrities are often the first to try out a new, exclusive treatment before the rest of the world get to hear about it. Today, the CACI Non-Surgical Facelift system has an enviable celebrity following, including the likes of Madonna, Jennifer Lopez, Linda Evangelista and Cliff Richard, most of who can be seen endorsing the systems on CACI’s adverts.
Going right back to the beginning, Princess Diana was a firm believer in the results that the system could offer and Dean remembers one of the funniest moments for the team was back when she was a client. “In the early days of the brand we were very honoured to have Princess Diana as a CACI client and one day, when she was in the London CACI clinic having a treatment, the clinic was besieged by paparazzi. We were shocked and also amused to hear the beautiful Princess using terrible expletives basically telling the paparazzi to go forth and multiply. She truly was the Princess of the people,” remembers Dean.
A stand-out brand
“We pride ourselves on creating successful partnerships to optimise Irish beauty businesses; we provide the finest systems and products together with accredited training, mentoring, and equipment servicing. We intend to keep all CACI professionals well informed and ahead of the rest of the market place allowing you to enjoy a
1992 - The first CACI product is launched, which becomes a major best seller.
1994 - The business expands and so moves into bigger premises.
2002 - Once again, the business has to move to new premises due to another expansion.
2009 - CACI makes a third move to new premises, expands again and launches the CACI website.
2010 - Pink Distribution relaunched the CACI brand in Ireland.
2012 - This year CACI have expanded once again and moved to their most recent premises.
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Anita Murray
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