Franchise news The latest reports from businesses in franchising
He commissioned a full video and campaign through a local news site.
Mr Patil opted for a bespoke advert, as he wanted to Domino’s online hit
n A Domino’s pizza delivery franchisee has created an online video to increase sales, which so far has had more than 100,000 hits. To increase sales and online traffic, Anil Patil turned to the power of online video advertising to promote his Cosham and Portsmouth stores and target his key audiences.
create something different that focused on his local stores, with actual staff appearing in the advert. Over the course of the 31-day campaign, more than 56,000 different people viewed the advert, which was played more than 100,000 times. Domino’s also saw a corresponding upsurge in traffic to the online sites for the Cosham and Portsmouth stores, as well as creating a buzz on their Facebook pages. Mr Patil says: “As a franchise we use a wide range of marketing channels as well as benefiting from Domino’s national advertising and support. “However we wanted to create something fun and local, that both engaged our customers and our staff. Shooting the ad was a really quick and painless process that team members really got involved in. We had a lot of people comment on the ad, both in-store and on our Facebook page and, best of all, it increased traffic to our sites. “The ad has been a real asset to us – we’ve found additional uses for the video by running it inside the stores and in campaigns at nightclubs and university bars, generating both increased exposure and sales. With these benefits it is certainly something we’d look at repeating in the future.”
sTaT-O-MeTer Latest findings from the Natwest bfa Franchise Survey 27%
The percentage of franchisors acting as a landlord to some or all of their franchisees
47
The average age of franchisees
new LaUnch: Organic
opportunity
n Organic Digital, the award-winning web design and digital marketing agency, has launched a new franchising programme.
The Glasgow-based company is giving entrepreneurs the chance to share in its fortunes by owning and operating an Organic Digital business.
8 |
Businessfranchise.com | February 2012 8%
The percentage of franchisees operating their business from a van
Franchisees will be able to gain immediate entry to a major growth market, in which total digital marketing spend is forecast to increase by 17 per cent in 2012, according to a survey by the ExactTarget and Econsultancy report. Organic Digital specialises in app development, branding, design, website management, digital signage, email marketing and ecommerce development. Managing director, Graeme Kerr said: “This is a once in a lifetime opportunity for business-minded people who want to be part of a proven and successful business model. Organic Digital is ahead of the field in an exciting marketing sector. “We are in the market for highly- motivated, entrepreneurial individuals with a strong interest in web development and
897
The number of franchise systems operating in the UK
36%
The number of franchisees who purchase their franchise as a resale
digital marketing and a desire to run a business rather than just have a job. “We want self-starters who are also able to accept guidance and who will demonstrate the commitment to their territory, preferably by already having a network of business contacts. “We will expect people to work hard and willingly, and to dedicate themselves to the Organic Digital ethos of quality, consistency and ingenuity. In return, the potential rewards are virtually limitless in such an exciting and fast-expanding marketing sector.”
The Organic Digital Franchise package costs £19,995 plus VAT and includes a £6,000 guaranteed income for the first six months. For more information, visit
www.organicdigitalfranchise.co.uk.
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