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fma Awards Preview


Entering the awards couldn’t be easier!


Now in their seventh year, the Franchise Marketing Awards promote the development of good practice within franchising and celebrate the best examples of effective marketing in the industry


considerations when choosing a franchise is the level of guidance and support provided to franchisees in the areas of PR and marketing. With so much choice available, how do you begin to uncover the franchises that


P


rospective franchisees are always impressed by opportunities that have a strong marketing campaign underpinning their brand, and one of the most important


are at the top of their game when it comes to websites, advertising and the overall marketing package?


The Franchise Marketing Awards


recognise the highest levels of quality in the marketing campaigns of franchisors, as well as in the support offered to their franchisees. Now in their seventh year, the awards are judged by experts in franchising, marketing and legal issues – and are awarded to those franchises providing the best examples of effective marketing in the industry.


Congratulations to all the 2011 winners and finalists!


Best Website Winner: McDonald’s


Best Print Advert Winner: Granite Transformations


Best Franchisee Marketing Support Winner: Dream Doors


Best Online Marketing Campaign Winner:


0800 Repair


Best Overall Marketing Campaign Winner: Belvoir Property Management (UK Limited)


The 2012 winners will be announced in the April edition of Business Franchise magazine.


For entry criteria, further information or for an entry form, please call 020 8394 5237, email franawards@vmgl. com or visit www.franchiseinfo.co.uk/ awards/2012


Troy Tappenden and Kelly Chambers of Dream Doors, winners of the 2011 award for Best Franchisee Marketing Support.


The deadline for all entries is 5pm Friday


24 February 2012 February 2012 | Businessfranchise.com | 79


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