Franchise Focus
necessary training and support to help make their new venture a success. Franchisees are also backed by an experienced head offi ce team, which covers everything from equipment purchasing and supply to operations and IT. A network of successful Domino’s franchisees who have already started their own businesses are always on hand to share their knowledge and experiences.
“We’re looking for talented people to capitalise on the nation’s need for pizza”
The company’s ongoing track record of Richard Johnson
success also makes Domino’s a popular choice with the lenders, which is ideal for applicants looking to secure additional funding. Andy Hirst continues: “As we have a solid business model, the banks see Domino’s as a good investment and remain happy to back new franchisees.” Other notable benefi ts of choosing
Tasty
for people who are keen to set up their own business but have never done anything like it before. With around 700 stores across the UK and Ireland and a commitment to opening 60 more each year, Domino’s remains one of the largest and most successful franchised businesses. The company is actively recruiting new franchisees and with one in three franchisees owning businesses worth more than £1 million, it’s an opportunity not to be missed.
I 72 |
Businessfranchise.com | February 2012 opportunity
Award-winning franchisor Domino’s Pizza provides all of its franchisees with the necessary training and support to help make their new venture a success
INVESTMENT LEVEL: £280,000
f you’re looking to take control of your career and fancy a change of direction, Domino’s Pizza is the ideal proposition for anyone wanting to start their own business. Franchising can be the perfect route
Andy Hirst, head of franchise development
at Domino’s, says: “We’re looking for talented people to capitalise on the nation’s need for pizza. We’re continuing to achieve good growth and constantly invest in developing new pizzas such as Domino’s Stuffed Crust and our Gourmet range. “In addition, we’ve seen incredible growth
online, e-commerce now accounts for over 46 per cent of our UK delivered sales and we have supported this with innovations such as iPhone, iPad and Android mobile apps to make it even easier for customers to order whenever and wherever they are.” Domino’s is an award-winning franchisor and provides all of its franchisees with the
Domino’s include a central marketing fund worth more than £20million. This includes activities such as high profi le national TV sponsorships and advertising, which would be almost impossible for a start-up business to achieve. Richard Johnson chose Domino’s Pizza
for its proven business model and the great opportunities it offered for growth. He took ownership of the Domino’s store in Southport 2009 and, just a few months later, took on his second store in Crosby. In September 2010, Richard acquired two more stores in Liverpool, Huyton and St. Helens, and then in April last year, he acquired Heanor, taking his Domino’s store total to fi ve. Franchising with Domino’s provides
excellent opportunities for growth and fast progression, not to mention fantastic rewards for passionate, hardworking entrepreneurs. The cost to become a Domino’s franchisee is around £280,000 of which, approximately £12,000 must be liquid. Grab a slice of the action at
www.dominos.uk.com/franchising or call 01908 580 657.
DOMINO’S PIZZA
WEBSITE:
www.dominos.uk.com/franchising EMAIL:
dawn.power@dominos.co.uk PHONE: 01908 580 657 CLASSIFICATION: Pizza delivery and takeaway
Investment: £200k-£300k
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