Franchise Focus Award winner


With almost 1,000 offices in 17 countries across the globe, Home Instead Senior Care is the largest franchised provider of care in the home


Investment level: £32,500


recognised Trevor Brocklebank, the founder of Home Instead in the UK, with an award that highlighted his strong performance. Speaking about the award, Trevor says:


A


“Our business makes a real and ongoing difference to the lives of older people. We are a large organisation but what we do is a very personal thing, despite the scale of the business we never lose sight of this.” In the UK, Home Instead Senior Care has


almost 100 franchised offices employing more than 3,500 people and provides in excess of 1.7 million hours of care each year.


“As a management franchise the


franchisee will employ care givers to provide care to local clients in the client’s own home,” says Trevor. “The most important thing that we look for from franchise owners though is a genuine passion for changing the face of ageing. The recognition from the US for the success of our UK business is


home instead


Website: www.homeinstead.co.uk email: info@homeinstead.co.uk Phone: 01925 730 273 classification: At home care


t an event in Omaha, Nebraska in October, Home Instead Senior Care proved that big can still be personal. Founder Lori Hogan and CEO Roger Baumgart


all the more poignant when you realise that in order to be as big as we are, we have helped more than 3,500 clients to maintain their independence and remain in their home – that is what really counts.” The home care sector provides a growing


opportunity as an ageing population brings the realisation that the current social care model cannot cope with the demand. Home Instead Senior Care takes a unique approach to servicing this growing market and this is one of the reasons that the business was recognised as a finalist in the 2011 bfa Franchisor of the year awards. The strong performance of UK


franchisees, and in particular owners Cath and Mike Chalton of Home Instead Senior Care Wirral, was also celebrated as they won the 2011 bfa Franchisee of the Year. For more information on the Home


Instead Senior Care franchise visit www. homeinstead.co.uk/franchise or telephone Sarah Durkin on 01925 730 273. n


February 2012 | Businessfranchise.com | 59


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