Franchise Focus
Blossoming business
Artificial flower specialist Flower Genie provides a flexible, home-based franchise for entrepreneurs looking for a solid income
investment level: £8,500 – £30,000
to a multitude of businesses, ranging from banks to hairdressers and car showrooms.
S
UK franchisor Graham Wiseman says: “Artificial flowers are 75 per cent cheaper than fresh flowers on average. What’s great about our products is that they look and feel real.”
et up in South Africa in 1995, Flower Genie arrived in the UK six years ago and now has successful franchisees renting out top quality artificial flower arrangements
Flower Genie is a home-based venture, as Graham explains: “Franchisees rotate the flower arrangements on a monthly basis, so if you plan ahead, stock holding is minimal.” Graham adds: “Franchisees do not need any qualifications or related experience. It is important to have an outgoing personality and determination to succeed.” As for the earning potential, Flower Genie offers a good rate of return, says Graham. “It is possible to earn back your investment in eight months, although realistically you should be self-funding within a year.
“The average rental cost of a flower arrangement is £25 per month, so if you have 100 in place, you’ll be earning £2,500 a month. To change 100 of these you are looking at three or four days work and a franchisee could easily manage 500 to 600 arrangements at a time. The earning potential can be huge.” n
Flower genie
Website:
www.flower-genie.co.uk email:
enquiries@flower-genie.co.uk Phone: 07774 802 792 classification: Flower specialist
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Businessfranchise.com | February 2012
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