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Franchise Focus


Social network


Localpeople is your opportunity to build a rewarding independent business that serves the community you live in, providing an online hub for local news, discussion and groups


Investment level: £6,995


individuals with an online hub for local news, discussions, groups and local businesses with a one-stop-shop for promoting themselves in their area. More than 750,000 people visit localpeople


sites each month, generating over two million page views. What is more, localpeople visitor numbers and page views are up 30 per cent in the past six months, demonstrating the huge potential for growth in the business. Localpeople is already an established community hub with a huge engaged audience that you can become a part of. Running a localpeople franchise will be


financially rewarding – you could build a monthly income of more than £5,000. With ambition, hard work and determination franchisees can drive to build an income well into five figures. Localpeople gives you the flexibility to work


the hours you want on your own terms, from wherever you want, giving you unrivalled control over your work-life balance. You also don’t need to worry about the hassle of dealing with stock or securing a property to work from.


“Localpeople gives you the flexibility to work the hours you want on your own terms from wherever you want”


Franchisees must be friendly and


personable to be successful. Running a localpeople franchise is about becoming the centre of your community and championing its interests. You need to get out and speak to people, understand their needs, gain their trust and help them find solutions. As you will be dealing with the businesses


of success – from traditional newspapers such as the Daily Mail and Metro – to leading websites such as Jobsite, FindaProperty and PrimeLocation. As a localpeople franchisee you would


L


run your own localpeople website covering the area you live in. A localpeople website provides everything the community needs


ocalpeople is part of the Daily Mail General Trust, one of the largest media groups in the UK with more than 100 years of history, a wide range of businesses and a track record


to know about your local area, and provides an online space where local people can post messages, events, pictures, business reviews and create their own groups. Your passion for your local area would be


the key to your success in creating a vibrant local website for your community. You would be responsible for delivering great local leads to businesses interested in reaching your users and your passion will result in local advertisers jumping on board. There are already 160 localpeople sites


running throughout the UK at the heart of many communities providing local


and issues that matter to your area, you will become known as a leading figure in your local community. Not only as a valued supplier to local businesses, but also as a champion of the most pressing issues facing the community. Localpeople will provide extensive support and training to help hone your skills and


succeed. You will be trained to produce concise, informative articles that will help start debate. Training also covers how to generate revenue from the site marketing. n


localpeople


Website: www.localpeople.co.uk/franchise email: franchise@localpeople.co.uk Phone: 020 8323 5629 classification: Local websites


February 2012 | Businessfranchise.com | 47


Investment:Under £10k


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