Satisfying specific buyer demands is the key focus of the 2012 Business Travel Show, event director David Chapple tells Jonathan Hart
A BIG INCREASE IN exhibitors and a newly-tailored, buyer-led conference agenda are among highlights of the Business Travel Show (BTS) at Earls Court 2 from February 7 to 8. In addition, an expanded, hosted corporate-buyer programme – billed as the world’s largest – is inviting around 1,200 senior travel and procurement managers from across Europe. “The landscape, proposition and competition is constantly changing, so BTS must always reflect what our research shows buyers really want to achieve from the show in terms of return on investment,” says event director David Chapple of Centaur Exhibitions, organiser of BTS.