[ Project focus: IBC ] W
ith a little over six months until the London 2012 Olympic and Paralympic Games opens to an expectant worldwide audience, the Olympic Park at Stratford
is beginning to feel almost completed. With the final touches being made to many of the key buildings, it won’t be long before this particular part of the London 2012 infrastructure reaches the finishing line.
Information centre Like previous Olympic Games, London 2012 will be a truly global event, and will be watched by an estimated four billion people. In order to facilitate this, the International Broadcast Centre (IBC) is located on the Olympic Park, allowing broadcasters reporting on the action to do so as it takes place. The 275m-long IBC is part of the Main Media Complex
(MMC) – a 24-hour ‘always-on’ media hub that also includes the Main Press Centre (MPC). The MMC will cater to more than 20,000 broadcasters, photographers and journalists, with media organisations from all over the world
positioning their studios, editing equipment and offices there for the duration of the event. The London Organising Committee of the Olympic and
Paralympic Games (LOCOG) is responsible for preparing the infrastructure for London 2012, and has been instrumental in making sure that the media facilities on offer achieve the highest levels of technology and user- friendliness. ‘The IBC will provide the best possible working environment and technology for the world’s broadcasters,’ stated Sebastian Coe, LOCOG chairman. ‘Millions of people around the world rely on the international media to relay the stories of human endeavour on the field of play. These impressive facilities will give us the best possible foundations for telling all the stories from London 2012, whilst leaving high performance workspace for the east of London.’
January 2012 ECA Today 31
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