Franchise Focus
Run your own pub
With Greene King Meet & Eat you can run your very own state-of-the-art pub from day one, whether you’re experienced or new to the industry
INVESTMENT LEVEL: £85,000
food and drink supplied by Greene King distribution channels.
Franchisees are given the essential training they need to operate their business including, Greene King’s award- winning ‘Go For Growth workshop’, which will give advice on maximising sales, as well as training in cellar management, fi nance, food hygiene and Electronic Point of Sale (EPOS) systems.
If you’re a self-motivated operator with strong retailing skills, who can build a successful team dedicated to delivering the highest standards then you could make a success of a Meet & Eat franchise. It’s not restricted to people who have worked in the industry before, strong retailing and team management skills are key.
“Franchisees should expect entry costs of £85,000 for the franchise package, with a trade deposit of £5,000”
can walk into and operate your own pub from day one.
G
Franchisees should expect entry costs of £85,000 for the franchise package, with a trade deposit of £5,000 and working capital of £15,000, which is variable depending on the particular site. In return they can expect to generate an estimated annual profi t of £40,000-£45,000.* Greene King invests the money so franchisees get a fully refurbished and
reene King Meet & Eat has been running pubs up and down the country for more than 200 years, and offers franchisees a ready made pub business where you
decorated pub that’s all set to trade. Food and drink menus are organised by the franchise and will include seasonal dishes and promotions over the Christmas period and any other time of the year. As a brewer of award-winning cask ales such as Greene King IPA and Old Speckled Hen, a range of these will be on offer at the bar too, which is popular over the festive season.
The franchise will provide all of the food and drink menus, as well as full operating standards and procedures, rhythm of the week marketing plans, EPOS till systems and electronic media and SKY Sports. The Green King Meet & Eat franchise lasts for 10 years on a rolling basis with all
Greene King Meet & Eat is a new franchise concept, but this wealth of experience and knowledge has gone a long way in developing the franchise package to run a successful pub today. Steve Hedley runs the Billet in Sittingbourne, Kent as a Greene King Meet & Eat franchisee. He says: “I was born in a pub so you can safely say that pubs run through my veins. What’s unique about Greene King’s Meet & Eat concept is that it’s a pub first and foremost with the community very much at the centre of it. The advantages you gain in terms of promotional support and equipment enables you to give something back to your customers. People come because they are a great service and a great offer, all helped to be delivered through Meet & Eat.”
*All fi gures are correct at time of going to press. Profi ts quoted are based on competent operators who can manage their pub and control their costs effectively. Potential investors must seek independent professional advice to ensure they are fully equipped and committed to making the business a success.
GREENE KING
WEBSITE:
www.greenekingpubsfranchise.co.uk/bfm EMAIL:
recruitment@greeneking.co.uk PHONE: 0845 607 5330 CLASSIFICATION: Pub franchise
December/January 2012 |
Businessfranchise.com | 67
Investment: £50k-£100k
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