Franchise Focus
Gym
consumer proposition that clearly identifies its market place as the ‘low cost’ alternative to expensive full-service health clubs. Consumers understand the ‘low cost’
A
approach popularised by hotels, airlines and supermarkets. Fit4less offers you the opportunity to rapidly establish a dominant local position in the emerging ‘low cost’ segment of the uK fitness club sector, allowing you to turn the current economic climate to your advantage by offering local consumers an unbeatable opportunity to get ‘fit for less’. Fit4less appeals to customers who
recognise the quality and equipment required in a modern gym, but don’t pay for the array of other facilities rarely used in other health clubs, such as saunas and steam rooms. Members just want to get the most out of life with regular gym sessions from as little as £14.99
Join the low cost no-frills gym revolution with Fit4Less from The énergie Group
investment level: £95,000 pLus VAT
new year presents new opportunities. Now is a good time to invest in one of the few growing markets in the uK – the low cost fitness industry.
Fit4less by énergie offers a strong
per month and don’t want to feel guilty about paying £50 or more a month for an occasional work out. Fit4less was launched in 2009 and is part
of The énergie Group, the uK’s leading fitness franchise that operates almost 100 clubs under four fitness franchise brands. There are
“For any potential franchisee, Fit4less offers a low risk and exciting opportunity”
currently 14 Fit4less gyms around the country and The énergie Group recently announced plans to open a total of 45 in the next two years, following the boom in demand for quality fitness at affordable prices. Fit4less gyms operate from as little as 5,000
sq ft, the open plan design and clever IT allow for lower staffing levels; plus members join online at
www.F4L.com whether in the club using the Fit4less joining zone, or at home
64 |
Businessfranchise.com | December/January 2012
revolution
or work. These savings on administration, time and resources add up and allow Fit4less franchise owners to capitalise on the latest low cost opportunity. Additionally, members access the Fit4less clubs via biometric (finger print) readers, which improves security and saves on membership card production costs. For any potential franchisee, Fit4less
offers a low risk and exciting opportunity that will appeal to the credit crunch influenced customers and the increasing media pressure to uptake in a healthier lifestyle. The brand is fun and with most of the administration of membership online, franchise owners are left simply focusing on running, marketing and selling an affordable gym proposition to the local community. Franchisees benefit from a strong brand,
a comprehensive team of industry experts, unrivalled infrastructure, support and technology that provide the best possible organisation for growth. A prime location in your chosen territory, a new and desirable concept; plus arguably the most advanced club management, membership and marketing solutions make for a perfect formula for success. There is so much more to the Fit4less
franchise, call now for a prospectus on 0845 363 1020. You will then be invited to attend an informal ‘Discovery Morning’ to find out more and meet representatives from the team as well as other like-minded and ambitious individuals. n
fit4less
Website:
www.energiefranchise.com email:
info@energie.com Phone: 0845 363 1020 classification: Low cost gyms
Investment: £50k-£100k
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93