news to use GENERAL Alberta reboots its appeal
BY STEVE HARTRIDGE Travel Alberta is targeting the trade
this winter with a new brand and a four-month winter campaign. The 'Remember to Breathe’ brand is designed to remind travellers of the many authentic experiences they can enjoy among breathtaking landscapes in the province while ‘Reboot Alberta’ is aimed squarely at those looking to slope off for a winter holiday. Speaking at World Travel Market the
province’s new Minister of Tourism, Recreation and Parks, Jack Hayden, said Remember to Breathe highlights the types of experiences on offer in Alberta. “It focuses on attractions like the Calgary Stampede, which is 100 years old next year, hiking in our mountains, fishing experiences, great golf, steam trains that take you back to the old western days, and following in the footsteps of dinosaurs in our Badlands region, which will appeal to families.” Alberta has partnered with Crystal Ski on a multi-faceted campaign
Winter deals are
tasty in NYC New York City will celebrate the
20th anniversary of Restaurant Week in 2012 (January 16 to February 10) when up to 350 New York high-end restaurants will offer three-course ‘prix fixe’ menus of around $35 for dinner and $24 for lunch (prices unchanged for six years). Around the same dates (January 17 to
February 4) the city will hold the second Broadway Week, with two-for- one tickets at 20 top shows on and off Broadway. This overlaps with a third night free
hotel promotion in the Big Apple.
www.nycgo.com
targeting skiers in the south and east of England. Launched in October, the Reboot Alberta campaign features three weeks’ of TV advertising in January. Alberta’s most popular winter resorts,
Banff, Lake Louise and Jasper are featured alongside lesser-known gems like Castle Mountain and Nakiska, close to Calgary. Also highlighted are a range of alternative winter activities like ice-
skating on Lake Louise, the ice sculpting festival in Edmonton and even ice- climbing and avalanche training. Crystal Ski (
crystalski.co.uk) has a
week’s stay at the three-star Chateau Jasper from £694pp, based on four sharing, room only. Flights are with British Airways, departing January 11. A half-board option is available for £864pp.
www.travelalberta.com
Seychelles is Etihad’s new destination of choice Etihad Airways has introduced first-
time flights to Mahé in the Seychelles with four return services per week from its home base in Abu Dhabi. The flights – a total of 1,088 seats
each week – are operated by Airbus A320 aircraft configured with Pearl Business and Coral Economy. The Seychelles is the 68th destination
on Etihad’s global network with departures from Abu Dhabi at 10.00 each Monday, Wednesday, Friday and Saturday to arrive in Seychelles at 16.35. The return departs the same day at 18.55 reaching Abu Dhabi at 23.30. James Hogan, Etihad Airways’ chief
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executive officer, said: “The Seychelles has a strong and growing appeal as a premium leisure destination, with increasing numbers of European travellers holidaying there.
IN BRIEF
Seasonal saver from Swissôtel Swissôtel Hotels & Resorts has
sellinglonghaul 08 December 2011 •
www.sellinglonghaul.com .com
reintroduced its Seasonal Saver, which runs from December 12 until February 5, 2012. The deal offers 20 per cent off the best available rate for bookings of at least two nights' duration in Swissôtel’s 28 deluxe hotels in 16 countries on five continents.
www.swissotel.com
Tobago hotel in the Vanguard The Magdalena Grand Beach
Resort on Tobago opened last month. Named after the ship carrying the first European explorers to land on the island, the resort’s 200 deluxe rooms are all ocean facing. Pre-bookable dive, golf and wedding packages are available at the former Vanguard Hotel.
www.magdalenagrand.com
Virgin heads to Vancouver Virgin Atlantic is to start a four- times-a-week London-Heathrow- Vancouver service next summer. "We are looking forward to our tour operator partners developing some exciting new packages to support the new route," said Louise Petter, Tourism British Columbia's manager for the UK and Ireland.
www.virgin-atlantic.com
Palm Beach sees its stock rise
Florida’s Palm Beach is 100 years old this year and next year will see the 100th anniversary of the completion of the Flagler railroad
"With the honeymoon of the Duke
and Duchess of Cambridge this year, the Seychelles is likely to gain new interest as a destination of choice. “Our increased frequencies from mid-
2011 on some of our primary routes from Europe make the approaching Northern winter period an ideal time to launch these new services. We expect this will be a hugely popular destination due to the ease of connecting services through Abu Dhabi and convenient scheduling.” Etihad Holidays has a range of
holiday options in the Seychelles.
www.etihad.com
which once ran down through the State from St. Augustine, through Palm Beach to the Florida Keys. Palm Beach continues to upgrade its
offering to visitors including a just announced $80million renovation to its renowned Polo and Equestrian Centre including a new hotel. Already open is the 52-room
Seagate Hotel, a boutique property on Del Ray Beach, while West Palm Beach won an urban award for its $30million waterfront renovation. Look out for your copy of How to Sell
The Palm Beaches inside this issue of Selling Long Haul.
www.palmbeachfl.com
© AIRBUS S.A.S.2007
© TRAVEL ALBERTA
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