news to use GENERAL Texas looks beyond its cowboys
BY LAURA GELDER Texas Tourism is to promote a
more 'cultural image' of the state and encourage agents to see “beyond the cowboy culture”, it revealed at World Travel Market. Texas, which hopes to host its first US
Formula One (grand prix) race in the state capital, Austin, on November 18 2012 – at the time of writing construction of the brand new Circuit of the Americas race track had been suspended – will be stressing the many lifestyle, culture and retail opportunities available to visitors. European tourism coordinator of
Texas Tourism, Diana Stevie, said: “We have a state-wide tax rebate programme for visitors shopping and
It pays to stay at Hard Rock, Cancun!
BY JO AUSTIN Guests staying 12 nights or more at
the new Hard Rock Hotel in Cancun, Mexico, which is set to open in January 2012, will be given up to $2500 to spend on resort activities and services. The brand new all-inclusive luxury
property is part of a major re-branding programme of four Palace Resorts LLC properties in the Caribbean and Mexico into luxury all-inclusive properties with a Hard Rock theme.
hundreds of miles of coast along the Gulf to enjoy. Austin is the US’s fourth- largest city and has the largest theatre district outside New York City. ”
2by2 Holidays wins South Africa Tourism's Ubuntu Award
Austin, considered one of the most beautiful cities in the state, is also known for its lively bar and music scene (pictured).
www.traveltex.com
Orlando in for the long haul
Visit Orlando has vowed to commit
further to the UK travel trade in 2012. The most popular USA destination for
Brits will again run its annual mega fam trip next year and inform agents through its online training programme www.
orlandoholidaychallenge.com. The site includes information on new
developments like LEGOLAND, which opened in Orlando this November. Ceo of Visit Orlando, Gary C. Sain said: “If your clients haven’t been to Orlando lately, they just haven’t been at all.”
www.visitorlando.com
IN BRIEF
South African Tourism UK country manager Lungi Morrison, Claire Farley from triumphant 2by2holidays and South African Tourism Minister, Marthinus van Schalkwyk, at the Ubuntu Awards
2by2 Holidays is this year’s winner
of South African Tourism’s Ubuntu Award. Now in its fourth year, the award ‘recognises innovation and vision in marketing South Africa as a leisure destination’, with entrants competing to win a £25,000 prize to bring their proposed marketing campaigns to life. The competition attracted submissions
from over 20 specialist travel operators including; 2by2 Holidays, Cedarberg Travel, Travel 2, Rainbow Tours, Kuoni and Bridge & Wickers, but 2by2 Holidays landed the marketing cheque with its South Africa is Different promotion. “2by2Holidays' proposed strategy
displayed a clear synergy with South African Tourism's own campaign message: 'Leave Ordinary Behind' commented SAT’s new UK country manager Lungi Morrison. “We will make sure we do everything
we possibly can to support the trade in 2012. We have an absolute richness and value product which we want to help operators showcase and package, without us having to get involved with a price war. We are planning a concerted drive through the trade to profile all our regions and their amazingly diverse experiences,” added Morrison..
www.southafrica.net
Asiana’s daily Seoul search Asiana Airlines now offers a daily non-stop service between LHR and Seoul Incheon airport, Korea. Flights depart Terminal 1 at 21:00, arriving in Seoul at 16:50 next day. Return flights depart Seoul at 13:30 to arrive same day at 17:25.
www.flyasiana.com
Kichaka gets serious in UK Kichaka Luxury Game Lodge in
S Africa’s malaria-free Eastern Cape has appointed Luxury Representation Collection as its UK sales and marketing office. The 10-suite five-star lodge in the hills of the Assegaai Bush valley is in a ‘Big Five’ game reserve.
www.kichaka.co.za
Hard Rock Hotel & Casino in
Punta Cana, Dominican Republic, was the first re-branded property to hit the headlines with the largest casino in the Caribbean and Cancun, Puerto Vallarta and Riviera Maya are now undergoing similar transformations and will open during 2012. The resort credit promotion available
to all UK guests is redeemable against a wide variety of options ranging from spa services to room upgrades to dinners on the beach to upgraded wine with meals. Other options include photography equipment, green fees and golf lessons and even items in the resort’s wedding collection. The Hard Rock Hotel Cancun all- inclusive property will feature 601 guestrooms with private balconies and water views. It will have five restaurants, five bars and lounges, a spa with outdoor massage areas, and an expansive pool area. In true Hard Rock style, the luxury
resort will showcase an extensive collection of authentic memorabilia from international and local music artists, as well as host an ongoing schedule of live concerts. All-inclusive prices start from £1259 per adult and £669 per child for a seven-night stay as well as the $2,500 resort credit.
www.hardrockhotel.com
www.sellinglonghaul.com • December 2011 11
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