FEATURE MOVIE LOCATIONS
Montréal promises do for the US what The Motorcycle Diaries (2004), did for Peru and Bolivia in 2012: sending mid- life men off on lucrative road trips. Docu-films are gaining pulling power.
African Cats, Disney's nature documentary, provides a great hook for safaris while the recent BBC documentary series Frozen Planet ties in with Kuoni's four star Antarctic cruise in its new Discover brochure. James Bond arguably put the Caribbean
on the map, but Johnny Depp is currently doing his bit to keep it there. Awash with rum he stars in The Rum
Diary, based on Hunter S. Thompson's novel set in lesser known Puerto Rico, where a fly-drive with Western & Oriental allows mortals to experience the same white beaches. Skipping to another continent, Sydney
takes centre stage in Baz Luhrmann's 3D remake of F Scott Fitzgerald’s classic novel, The Great Gatsby, starring Leonardo DiCaprio. The movie is slated for release in late 2012. Austravel announced set-jetting packages as soon as filming was announced, to maximise promotional potential.
Main image: Moon Valley in Atacama Desert, Chile; Opposite page: Apocalypto and The Motorcycle Diaries; This page: The Rum Diary
With crocodile diving, crocodile cruises,
a crocodile-shaped hotel and more crocodiles than anywhere in Australia, the Northern Territory is still riding on the back of Crocodile Dundee, which celebrates its 25th anniversary in 2011. The 2009 movie Australia also put the Top End on the big screen (and Sky movies).
Tourism Talk GREGG ANDERSON
GM, Western Long Haul Markets Tourism New Zealand
"While it's difficult to accurately predict the exact impact of The Lord of the Rings (LOTR) trilogy (2001-2003) on tourism, media coverage reached 250 million worldwide and between 2001 and 2004 visitor arrivals increased 22% globally and 34% from the UK. “In addition, 2002 and 2004 were the biggest years of growth in international visitors in a decade. Around 11,200 visitors stated LOTR was the main/only reason for visiting in 2004 – equal to NZ$32.8 million expenditure – and LOTR-themed tours and products continue today, with photography safaris particularly popular, as people shoot landscapes seen on screen. “Building on LOTR's success,
Tourism New Zealand plans activity
www.sellinglonghaul.com • December 2011 57
to support, promote and leverage the release of the two new Hobbit movies. Still a year away from the cinema release of the first, instalment, there's already huge interest internationally."
Where To Book It AUSTRAVEL - 0800 988 4834
www.austravel.com An 11-day Western Frontier Tour from £4,229pp takes in Millstream and Karijini National Parks, Dampier, Point Samson and much more in the Pilbara in Western Australia in the wake of modern-day lassie Red Dog, based on Louis de Bernières book. The deal includes international flights to Perth, internal flights to Broome, 10 nights’ accommodation and most meals. •
MOVIE LOCATIONS Top Selling Tips...
• Start selling movie locations before release, to maximise the window of interest
• Use movies to encourage clients to visit lesser known sites or do something different
• Remember, movies help to inspire a different type of client to visit a destination
• Book movie tours as add-ons for clients visiting a destination
• A good movie never dies! Use the classics time and time again to help stimulate interest
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