Oman
MUSCAT LOVE O
Considering Oman? Then think traditional buildings, historic ports, white-robed shoppers and frankincense-scented souks, says Ben Lerwill
man’s unusual charm has many supporters. If you took the strongest
individual attributes of the wider Arab world and bundled them into a single destination you’d be left with somewhere not far off this peaceful country, with its film-backdrop scenery, luxury hotels, lively markets and warm hospitality. There’s a year-round summer climate,
a month’s worth of different outdoor activities and – by no means an afterthought – some of the best food and drink in the Middle East. But first things first: the United Arab
Emirates might be next door, but Oman is absolutely no Dubai. Firstly, several millennia of history mean there’s no brashness or uber-developments here. It’s gentler, more traditional and far, far larger, meaning a holiday can easily
incorporate everything from souk shopping, spa sessions and medieval forts to desert drives, sailing trips and mountain hikes. Whether clients are after some pampering, culture or hardcore adventure, Oman has the diversity to deliver. It’s somewhere that’s still reserved in its beliefs – modest dress is encouraged when sight-seeing – but it balances this with a genuine gift for
24 December 2011 •
www.sellinglonghaul.com
Selling Tip
Sell Oman's diversity – from luxury hotels to medieval forts to traditional souks to desert drives
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