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SECTOR GUIDE | FOOTWEAR


One step ahead


In recent years competition in the Madison Pressure points are removed thanks to


WITH PERHAPS the largest presence on shop floors up and down the country, Shimano has long been a major player in the cycle footwear market. This season the M315 XC race shoe looks set to be a strong seller, offering a stiff carbon sole and 'Custom Fit' technology. Custom-Fit insoles use an anti-bacterial treatment. The shoe is built using Rovenica synthetic upper material, offering both reduced weight and strong water resistance. A Dual injection-moulded racing sole offers effortless mud shedding and traction while further keeping weight to a minimum.


a cleverly placed low-profile buckle and two offset hook and loop straps. Further to this, reflective detailing features on both the heel and toe, while anti-slip lining prevents heel lift ensuring a secure fit and 100 per cent power transmission. Madison also carries the Pearl Izumi


and Giro shoes catalogue and, from the latter, touts the SLX ProLight as a highlight of the 2012 line up. Giro's footwear line has a unique footbed technology, dubbed SuperNatural Fit Kit, which is well worth a look if your customer wants a tailored fit right down to the minor details. 0208 385 3385


Hotlines


EUROBIKE SAW the debut of Sombrio's shoe line, which has been in the testing stages for a long time. Production samples were seen at the show and Hotlines expects to have stock from early next year. The Canadian firm has developed a


rubber compound, which it calls the FlyerSol blend. Designed to be malleable and tacky on the pedal, each shoe carries a positive cast lug design that hooks pins, features no catch points and guarantees a consistent grade toe to heel. Heel and arch support is provided


Moore Large


LAKE HAS PLENTY of exciting additions to its 2012 catalogue, including far more for the cyclocross rider seeking a shoe that's removable in an instant and vice versa. A prime example of this is the TX312, featuring a clever BOA-lace activated heel closure system that simply folds the heel from an outward position into a fixed position once the rider slips in. Far more affordable to most


is the TX212 triathlon shoe – a lighter, more breathable and faster drying unit than Lake’s previous models. The dual hook and loop straps make transitions easy and fast. The TX212 retails at £89.99.


The all-new CX331 offers the first internal carbon fibre Thermaform heel counter and is Lake’s second custom fit model. Just like the CX401 you can heat it in a standard oven and manually


58 BIKEBIZ NOVEMBER


shape it around your heel for the ultimate fit. It features the Boa dial closure with power zone in the forefoot and Kangaroo leather, which is lighter, stronger and more durable than standard leather. This model retails at £249.99, sitting below the CX401 and a MTB version is available with the 100 per cent carbon fibre sole and mountain race rubber, with mud studs. 01525 381347


by molded perforated polyurethane insoles. These Dura4rm custom- shaped insoles provide entire foot impact resistance, optimal fit and maximum response. These inserts are additionally antimicrobial, breathable and feather weight. Hotlines also distributes the Gaerne brand, from which the G.Air shoe is the new flagship. As with all Gaerne shoes it is hand made in Italy from the finest materials and features an EPS Carbon fibre sole. The retail price is £259.99. 0131 319 1444


cycling footwear market has hotted up, giving dealers plenty to offer customers. Mark Sutton rounds up the nation’s top-selling brands and asks what’s new?


Chicken Cyclekit


CHICKEN CYCLEKIT can offer its trade accounts a complete range of Time shoes for 2012. These include mountain biking, road and triathlon specific models.


The top of the range Time Ulteam RS carbon shoe uses one of the simplest DIY thermomold processes available using a standard household hairdryer. The shoe also has a Vibraser sole, which absorbs vibrations in the cleat area, but is still as rigid as a standard carbon sole. This model is available in white and red for £189.99 at retail. Mike Catlin of Chicken Cyclekit told


BikeBiz: "Fantastic dealer margins available on all models within Time's catalogue." Contact sales@chickencyclekit.co.uk, or call 01525 381347 for details.


BIKEBIZ.COM


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