BIKEBIZ AWARDS | WINNERS Platinum Sponsor Event Partners


The winners take it all


Over 200 members of the UK bicycle industry gathered at the Hilton Metropole, NEC, to see who won the BikeBiz Awards 2011 – the only awards to honour the UK cycle trade. Over 70 finalists competed for the13 awards. Read on for highlights from the night and reactions from the winners...


AN ARRAY OF companies took home key accolades at the BikeBiz Awards 2011. There were 11 winners of the 13 awards in the most competitive cycle trade awards yet. And how did we whittle down the 78 finalists to the final winners? With the help of 79 judges from the trade (see below), who made their votes confidentially. The 2011 BikeBiz Awards night saw over 200 industry executives from retail, distribution, manufacturing, PR and marketing gather at the Hilton Metropole at the NEC, Birmingham to celebrate the industry’s high achievers.


THE JUDGES


Albert Steward ....................Evans Cycles Alison Hamlett......................Triworld UK Andrew Griffiths ....................Saddleback Andrew Thomas ....................Citrus-Lime Andy Butler ....Edinburgh Bicycle Co-op Andy Liversidge ..........................JE James Andy Parker....................................Raleigh Ben Gaby ............Kona Bicycle Company Ben McKay ........................................Zipvit Carlton Reid....................................BikeBiz


16 BIKEBIZ NOVEMBER


Carly Bailey ....................................BikeBiz Cedric Chicken..............Chicken Cyclekit Chipps Chippendale ..............Singletrack Chris Jenkinson ..........................Weldtite Chris Keller Jackson ..............Crank MTB Christopher Johnson ..Cycling Scotland Colin Rees ..................Quest Consultants Dan Harris ........Oxford Cycle Workshop Dan Maker ........................................iSkute Dan White ..........................................Cube


Dave Lynn..........Mountain Mania Cycles Dave Taylor ................................Schwalbe Ed Ibbetson ..................................Hotlines Elaine Curtin ........................................F-at Gary Lake ..............................Cyclist No 1 George Bowie ..................................2pure Guy Andrews ................................Rouleur Helmut Burns........................Sonic Cycles Humphrey Lee......................Gates Green James Champion ..........................CSG UK


James Johnson ............Going Going Bike James Ryan ..................................Eurobike Jane Watson........................................Zyro Jonathon Harker ............................BikeBiz Katharine Horsman ................Brompton Katrin Engel ....................................Endura Lauren Vanderplank ............Moore Large Laurence Boon ....................Cyclescheme Lisa Carter ......................................BikeBiz Lorraine Stanley ........................Weldtite


BIKEBIZ.COM


Industry executives from retail, distribution, manufacturing, marketing and the media gathered to celebrate the trade at the BikeBiz Awards 2011.


Electra Bicycles was Premium Partner for the 2011 BikeBiz Awards, with Koga Bicycles, Citrus- Lime and Cycle-SOS Event Partners. A prize draw on the night saw Rouleur’s Richard Bean handed a case of wine and a free digital marketing audit of the website, courtesy of Alienation Digital. Commiserations to the finalists who missed


out – some of the categories were very close indeed – and congratulations to the winners. Thanks to everyone who nominated, judged and took part and now let’s give the winners time to bask in their glory...


Pics courtesy of Chris Keller-Jackson


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