OUT AND ABOUT TRADE SHOW SPECIAL
Scotland’s Outdoor event returns for 2012
NEWS IN BRIEF
New look for Silverpoint
Nordic outdoors company Silverpoint has revamped its brand image for 2012. The new look takes the form of new presentation boxes for 2012 and will run through the firm’s brochure, boxes and socks packaging.
Go Travel unveils new
point of sale material Go Travel chose the Outdoor Trade Show to unveil new POS items to outdoor retailers, including a Bean Pillow stand and a mini tri-spinner stand. The mini tri-spinner will form part of Go Travel’s key commercial offer, offering retailers a ‘no-risk’ trial of the stand, lasting three months.
Memory Maps offers By: Jonathon Harker
FOLLOWING THE debut of the Outdoor Pursuits Scotland exhibition, the show is returning for 2012. Including new product, activities, talks
and presentations, the event will see a number of changes next year including more floor space for exhibition stands, more retail stands and a new ‘zone’ for country sports. The 2012 show will also
SNUGPAK
THE SNUGPAK Chrysalis was one of few products to bag a Novel Award at the Outdoor Trade Show this year. Designed to have the versatility to tackle virtually any kind of trip, the Chrysalis controls temperature and comfort, transforming into a warm, snug sleeping bag to a cool and spacious sleeping bag. It includes a full length two way zip and measures 210cm in length. Snugpak says it is one of the few manufacturers of sleeping
bags and insulated clothing left in the UK and even Europe.
www.snugpak.com
see a small area dedicated to Scottish produce (food, drink and crafts). As with this year’s inaugural event, next year will also see the return of a zone dedicated to bikes, watersports, camping and walking, ‘snow, rock and adrenalin’ and also the Xtra zone – covering everything that doesn't fall into the other categories including everything from fishing to horse riding. Next year the show will run from Saturday April
21st to 22nd. The show organiser, JP Events and Exhibitions, said: “After a highly successful launch in 2011, we are back in 2012 with a bigger show with more expansive plans in mind. In addition to all the activity going on inside the venue, we expect to have plenty more to see and do in the grounds surrounding the hall too.”
www.scottishoutdoorpursuits.com
Adventure Staying with the OTS, Memory Map revealed a new price structure at the show, centring on up to 50 per cent off both Landranger and Explorer mapping. The firm also launched the Mobile Adventure Kit to tap into the ever-growing numbers of iPhone and iPad users. The kit includes the Memory Map App, a choice of DMS credits so users can download custom areas of OS Explorer or Landranger maps and a splashproof iPhone case with a touch sensitive transparent membrane.
For hands that do
dishes... It’s not often anyone would recommend using the same product for washing your body as well as the dishes, but the exception to the rule is Wash It All, a new offering from Go Travel. Using a gentle formula that can be used on hair, body, clothes and those dirty dishes, Wash It All has no over-powering scent and can be used without causing damage to the natural environment. Find out more about the intriguing product by calling 020 8906 8505.
Fjallraven eyes growth HILLSOUND TRAIL CRAMPON
GOT CUSTOMERS who need to handle diverse winter terrains? Then you might want to take a look at the latest from Hillsound. The Trail Crampon uses an ergonomic plate system, provides excellent traction and less muscular fatigue ideal, making it ideal for virtually any winter wilderness pursuits, according to the firm. Hillsounds says the product is lightweight and easy enough to use for trail runners, backpackers and elderly hikers. Other offerings from Hillsound, include the Cypress 6 and the Trail Crampon Pro.
www.ardblairsports.com.
BIKEBIZ.COM
Fjallraven has got growth and development in its sights for 2012 following a successful 2011. This year the Kanken backpack, first designed for Swedish school children, has been a key seller for the Scandinavian brand and virtually all of its 2012 spring/summer stock sold out before the end of August 2011.
www.fjallraven.se
Got any outdoors news you’d like to see in these pages? Then let us know at
BikeBiz@intentmedia.co.uk BIKEBIZ NOVEMBER 45
NEW PRODUCTS
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