CYCLE SHOW 2011 | REVIEW
Cycle reborn
Few knew what to expect of the Cycle Show this year. A location change, a significant exhibitor reshuffle and a host of different interactive features made for an interesting few days. Mark Sutton did the rounds…
Moore Large
DAZZLING MANY fresh into the NEC with a demonstration involving a bowling ball and a packet of M&Ms, Moore Large had our attention from the off. The demonstration, thankfully, had a little more substance than simply smashing up some chocolate treats and was in fact a clever way of emphasising the shock absorbtion properties of its newly added
Moore Large added both G-form and 4ZA to it’s stable with a show launch
G-form protective gear brand. To put it simply, with a standard set of pads, the chocolate ended up in powder form. With G-form protection, the bowling ball and gravity lost the war and the snacks remained intact and edible. Hurrah! A set of knee or elbow pads will cost around £40 at retail and sizes will range small through XXL. The main buzz centred around the addition of Ridley components brand 4ZA, pronounced 'forza' and featured in an interview on page 15. Made up of three families, 4ZA's goods "make great finishing kit at a variety of price points," according to Moore Large's Dale Smith.
Entry-level goods are
covered by the Stratis range, while mid-range
BIKEBIZ.COM
and top-end goods fall under the Cirrus and Cirrus Pro labels, respectively. Finishing kit aside, Moore Large will also be carrying 4ZA wheelsets ranging from £219, through £1,200 for a full carbon package. BikeBiz was also shown a clever bit of cable
tech, recently patented by Ridley. The 'brake quick release' is quite simply a system that can quickly and efficiently open or expand the calliper to allow quick removal of the wheel, or to accommodate a sudden buckle.
Kiddimoto
FRESH OFF the back of securing investment from 'The Dragons', Kiddimoto told BikeBiz that with the cash injection it will be able to finally keep up with demand for its
>>> BIKEBIZ NOVEMBER 29
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