NEWS
CYCLE SHORTS
Zyro takes on Breeze Blockers
Wind breaking shield brand Breeze Blockers is to have its hand and foot product carried exclusively through Zyro. The lightweight shields are said to keep exposed digits warmer by blocking wind chill.
LCC re-designs Blackfriars Bridge
The London Cycling Campaign has drawn up a 'people friendly' design for Blackfriars Bridge in London, which it has campaigned for TfL to implement. TfL's initial design is said to be dangerous for cycling.
ITV4 to show Revolution track series
A deal has been struck for ITV4 to screen the Revolution Series. Shown in four one hour highlights programmes, each screening will appear on the Monday following each event.
Decade Europe to carry both Uvex and Corratec
Bike brand Corratec and protective gear manufacturer Uvex will both have product available with Decade Europe as of December 1st. Raleigh still carries Uvex, irrespective of the deal.
Anti-Dumping tariff from China upheld
The European union has upheld the current 48.5 per cent duty on all bikes sourced from China and delivered to Europe. The term will last a further five years before review.
2pure: BikeBiz Bible correction
The listing for 2pure in the BikeBiz Bible is that of the warehouse. If you're looking to get through to the sales team, contact 2pure, 46c Bavelaw Road, Balerno, EH147AE, or call 0844 811 2001.
For breaking news visit:
www.bikebiz.com
4 BIKEBIZ NOVEMBER
Olympic medalist Wedny Houvenaghel opens the Belfast branch
Avocet takes stock of Pilgrim by Mark Sutton
THE AUSTRALIAN BMX brand Pilgrim, famed by Jed Mildon’s triple backflip aboard a customised top-end model, has joined Avocet Sports. Retailers are now able to take stock of the
line, which covers entry level, opening at best-selling price point £399.99 and spans intervals through to £799.99 for the aforementioned line-topper, the Quest. Targeted at the advanced 20-inch rider, the Quest carries Colony brand aftermarket finishing kit, a CNC Cro-Mo fork, 48-spline
cranks and top-end Alienation rims. The entry-level doesn’t scrub up too badly
either. The Protégé has a few Pilgrim parts, such as saddle and sprocket, Tektro brand brakes and Kenda tyres. Designed for eight to ten year olds, the bike has a lower than normal bar, tough three-piece crank and micro gearing, as well as trendy plastic pedals. To view Mildon’s world record breaking
triple backflip, view the ‘UnitRidersAus’ YouTube channel. 0161 727 8508
BIKEBIZ.COM
Chain Reaction: ‘We’d love to open more stores’
…but retailer says it’ll learn from new Belfast branch before it takes on the High Street
by Jonathon Harker
FOLLOWING THE opening of Chain Reaction Cycles’ Belfast bricks and mortar store, the online bike retail giant has told BikeBiz it would love to open more High Street stores. The 10,000 square foot store, located on
Boucher Street, Belfast, opened at the end of August – the first time CRC has opened a physical store since its beginnings in 1985, before it was an online and mail order business.
CRC head of retail Jim Berkeley told BikeBiz: “The short answer is ‘yes’, we would
love to open more stores. The long boring answer is that we’re an online business first and foremost and will open another store when we have learnt from our first store and feel we are ready to take on the High Street.” “In Belfast we’re on the outskirts of town
in a great location that everyone knows, with heaps of free parking and great coffee shops – good locations are hard to find. In essence we’re looking, but not rushing,” Berkeley admitted.
The new store, opened by Olympic medallist Wendy Houvenaghel, includes product aimed at the tri market.
“The short answer is
‘yes’, we’d love to open more. The boring
answer is we’re looking, but not rushing.”
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