SOCIAL MEDIA AND PR MAKING THE MOST OF YOUR VISIT:
Article written by Informa Exhibitions, Lifesciences
to the show? Waste your time by aimlessly walking around the exhibition, aisle after aisle, looking for a company that might catch your interest? Or as an exhibitor, hope that your customers will find you among more than 3000 other exhibitors? Make sure you’ve done your research and contacted your customer/supplier before the show. Traditionally advertising and other marketing tools are used, now the trend is pointing to using Social Media and PR to build your brand and tell your customers where you are and what you’ve got on offer.
W 78
www.lifesciencesmagazines.com
hat can you, as an exhibitor or visitor to Arab Health, do to make the most of your visit
PR
Arab Health 2011 benefited from an integrated PR campaign with more than 750 articles in English, Arabic and many other languages published during the show cycle with a net worth of nearly US$3million. During the show, more than 200 media personnel from the local, regional and international press attended.
SOCIAL MEDIA New for 2011 was Arab Health’s first presence on social networking sites including Facebook, LinkedIn and Twitter. Within two months, the Facebook page had attracted 1750 fans that were actively commenting and interacting with the
Arab Health team. This feed was placed on the website homepage during the show giving the very latest updates from the show floor, and gave our exhibitors additional coverage with thousands of page impressions.
The editorial team discussed both
formats with specialists in the field to get their take on how you can make the most out of your visit to Arab Health 2012.
MORE INFO: To make sure you don’t miss out on any up-to-date information about Arab Health, ‘like’ our Facebook page www.facebook. com/ArabHealth and follow us on Twitter @Arab_Health
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