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THE EVOLUTION OF OUR LEADERS IN HEALTHCARE


Article written by Informa Exhibitions Lifesciences


who are on the innovative frontlines in healthcare management. It is an event aimed at senior professionals who are involved and ultimately responsible for leading the healthcare industry through up coming changes. Launched four years ago, Leaders in


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Healthcare has addressed specific topics under a certain theme each year, with the aim of remaining one step ahead of the ever-evolving healthcare sector in the MENA region. In 2009 the theme was ‘Investing in


Healthcare’ with the goal of understanding the region, and investing in it to further upgrade and build firm foundations. We then aligned it to the future of healthcare globally (2010), and understood how to sustain it via strong leadership (2011).Next year, we are introducing the patient to take responsibility of his own future health


PREVIOUS YEAR’S THEMES:


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eaders in Healthcare is an event ran during the Arab Health Congress for future-minded individuals


under the theme ‘Patient Experience’. Hospitals have now realised the importance of their core cliental, the Patient. Consequently, healthcare now revolves around the patient and not vice versa. The conference in 2012 will share the


importance of Patient Experience (PE) via addressing its impact at a national level by integrating it into the 10-year vision. It will then address the commercial viability of PE by monetising the emotional value it creates and measuring its success. At the Leaders in Healthcare event at the


beginning of this year (2011) Princess Haya Bint Al Hussein, wife of his Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and ruler of Dubai, spoke about the rising medical costs in the UAE and their potential effect on the poor. “Each year, medical bills drive more


and more than 100 million people into poverty,” she said. “In some countries, the cost of medical interventions and drug development has been distorted by costly


2009 Investment in Healthcare


explosion in litigation. It is unlikely that we will get a steady handle on inflation of medical costs until, somehow, this is brought under control.” She went on to explain how the solution


to promoting healthier lifestyles lies in prevention rather than cure, especially since the levels of obesity in the UAE are rising at an alarming rate. “We can create a culture of prevention to cope with the health challenges that we now face. The most destructive maladies worldwide and in the Gulf region are not infectious diseases but the diseases we create with our own behaviour.” Princess Haya’s vision translates to the successful implementation of an efficient and productive healthcare system from “empowering the patient”. In other words, if the patient feels like they belong and if the hospital facility partners with him and his needs, the patient is more likely to comply thus creating and efficient and productive healthcare system.


2010 The future of Healthcare


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