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CONTENTS 12 14 30 48 66


ARAB HEALTH


76


07 NEWS A roundup of regional and international news, developments and research


12 INVESTING IN HEALTHCARE A comprehensive snapshot of the GCC healthcare industry


16 INTERVIEW Philips Healthcare provide a number of solutions for treating sleep disorders


20 ARAB HEALTH 2012: IT’S A DONE DEAL Find out why our exhibitors keep coming back year after year


22 COUNTRY REPORTS A closer look at the healthcare industry in Portugal, Bulgaria, Chile and Hungary


30 ARAB HEALTH AWARDS 2012 Recognising outstanding achievements in the Middle East healthcare industry


32 LEADERS IN HEALTHCARE Addressing the commercial viability of the ‘Patient Experience’


36 ARAB HEALTH EXHIBITION Can your company afford to miss out?


40 LOCATION, LOCATION, LOCATION Some of your favourite Arab Health exhibitors are moving stand location in 2012


42 25 REASONS WHY YOU SHOULD VISIT ARAB HEALTH 2012


44 SURGERY Single Site Surgery as a new mini-invasive access for genital prolapse


48 MEDLAB A single mouth swab can reveal 47 disease risks


50 ARAB HEALTH 2012 Find out what’s in store for you as a visitor to Arab Health 2012


52 ARAB HEALTH CONGRESS 2012 Introducing 5 new conferences: Wound Care, Psychiatry, Medical Education, M+


Health and Biomedical Engineering


60 EXHIBITION STAND DESIGN How to make the most out of your exhibition space at Arab Health 2012


62 RADIOLOGY


The essentials of radiological imaging in trauma cases


66 PAEDIATRICS Kangaroo care and the ventilated neonate


72 CONTINUED MEDICAL EDUCATION How important is it for medical professionals practicing in the UAE?


76 CARDIOLOGY Percutaneous Coronary Intervention for Left Main Disease


78 HEALTHCARE MARKETING PR and Social Media in the healthcare context: How it can help you


Arab Health 2012 is taking place in Dubai from 23rd


- 26th January www.arabhealthonline.com Arab Health Issue 5 2011 3


Issue Five 2011 the official magazine of the Arab Health Exhibition


BREAST CANCER Get involved with Breast Cancer Arabia & be a part of their record breaking event!


MENA NURSING How the American University of Beirut achieved Magnet status


ANAESTHESIA The challenges and critical care concerns faced with morbid obese patients


www.lifesciencesmagazines.com


PALLIATIVE CARE Caring for the ventilated patient in the non-acute hospital care setting


Licensed by International Media Production Zone


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