FEATURE EXHIBITORS
QA
Q. How important is the Arab Health Exhibition to your business? A. As the largest healthcare exhibition in the region, and the second largest worldwide, it’s very important to our business. Since we operate in the marketing communications industry, and are all about encouraging the healthcare sector to be proactive in this field, participation at exhibitions and conferences is a key element to our business operations; practice what you preach, right?
Q. How does Arab Health Exhibition help to raise your profile in the region? A. Being surrounded by a huge range of healthcare-related institutions; keeping up with the latest trends and brands and being seen at a key exhibition in the industry all work hand-in-hand in ensuring we have a wide reach to clients in the region. The healthcare sector is massive, and having a regional vision in-house there is
with Mais Sukkar, Managing Director of RxSolutions, Amman, Jordan
RXSolutions is a full-service, marketing communications agency focused on providing strategically creative solutions for pharmaceutical and healthcare
clients.They focus on pharmaceutical corporations, hospital systems, device manufacturers, health insurance companies, and governmental health
institutions.They communicate with physicians, nurses, pharmacists, healthcare key opinion leaders and patients; targeting people in the Arab region with a wider global appeal. RXSolutions are exhibiting at Arab Health under their own banner
for the first time in 2012. We asked them what they’re expecting to get out of the event and how Arab Health can help raise their profile in the region.
never enough that can be done for business development, particularly beyond the headquarters based in Jordan – Arab Health provides us with an excellent arena for networking and business development opportunities, from all over the region, in one consolidated platform!
Q. What convinced you to
exhibit at the show? A. RxSolutions has been operational for just over two years now. In the first year, we visited the show; in the second we attended as the marketing representatives for one of our key clients, Kilani Medical Industries, so at this years show we thought it’s best to actually exhibit and experience that side of the show for ourselves. Our presence as marketing representatives last year returned excellent results for us and this was the biggest reason behind our decision to exhibit at the 2012 show. Another reason is the fact that we really believe in the power of exhibitions and conferences for healthcare brands, particularly given the various rules and regulations for marketing in the industry.
Q. As a new exhibitor, what do you aim to get out of the show from a business point of view? A. Business, business, business.... The aim is to get RxSolutions’ name out there as
a healthcare marketing communications agency. We understand the industry’s requirements and challenges, and provide all kinds of marketing solutions. Networking and business opportunities are our main targets from the show; fingers crossed.
Q. How do you plan to market yourself both prior to and during the show? A. Prior to the show we will be utilising our website and client database to inform all entities of our participation and booth location at the show. During the show, we will market our self via our stand, superb staff and magnificent sense of humour! As well as the few marketing tricks we have up our sleeve - come and see for yourself.
Q. Where does RxSolutions position itself in the healthcare market? A. RxSolutions is a specialized healthcare marketing communications agency, the first of its kind in the Middle East, that provides a variety of marketing services specifically tailored to the unique needs of the healthcare industry. Our goal is to always enhance businesses and make their marketing tasks easier; we strive to provide you with professional strategically creative solutions of the best quality. We are every institution’s key prescription to a healthy brand. ■
AH Arab Health Issue 5 2011 37
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