MAKING THE MOST OF YOUR BOOTH SPACE AT ARAB HEALTH
SHOWCASINGMAQUET AND THEGETINGEGROUP’S STAND DESIGN.
Our goal for the stand is that our visitors call MAQUET for their next project
This is the first in our long history of 180 years when we don’t intend to exhibit products - we are aiming to exhibit functional clinical spaces.
our exhibition space is booked, your travel is arranged and you know your product inside out. With almost 3000 exhibitors at Arab Health, how can you make the most of your space at the exhibition? Getting it right or not will separate those who have a great show from those who just do okay. One of the most important and basic steps you can take is to write an exhibition stand design
brief.There is a range of questions you need to ask yourself when researching the type of stand you want for your business at the Arab Health Exhibition: What are your objectives for the stand? How can you make a return on your investment?
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Why are you attending the exhibition? What do you hope to achieve? Meeting areas and a reception desk? Budget? Do you need shelving? Additional lighting? Flatscreen monitors?
FIRST IMPRESSIONS You have between three and five seconds to catch the attention of potential customers. Why should the come and see you? Graphics and artwork is one of the most important part of your exhibition stand and it’s recommended that you tailor your graphics specifically to suit the visitors at Arab Health.You want to generate a sense of excitement around your booth and around the event as a whole – what incentives can
you offer visitors and potential customers that come to your stand? Make sure your stand is manned by the most senior and experienced staff that really knows your product inside out and avoid looking un- approachable by sitting behind a tall desk, typing away on your laptop.
POST-SHOW INTELLIGENCE Your objective for choosing to exhibit at Arab Health can probably be analysed in actual numbers: leads, quantifiable leads and total sales.How can you make the best return on investment? Make sure to take details from your visitors so that you can follow up on leads in your post-show marketing campaign. Don’t let people forget about you! ■
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