features to increase patient comfort during therapy. The new Philips Respironics Sleep
Therapy System is a CPAP solution with intelligent technology that can quickly identify when a patient’s therapeutic needs are changing. That means the care team will have the ability early on to identify different treatment or pressures that may be needed. Further, the new Sleep Therapy System is designed for greater patient comfort, with technologies that make it easier for patients to adapt to therapy and use it for the long term.
Q: What are Philips’ commitments to educate the public on sleep disorders? A: Philips is very committed to raise awareness and educate people on the importance of sleep and diagnosing Obstructive Sleep Apnea and other sleep disorders. Earlier this year, Philips signed a global partnership with the World Association of Sleep Medicine (WASM), as official sponsor of World Sleep Day 2011, which was held across the globe on Friday the 18th
Philips’ expanding efforts to increase
awareness of how sleep impacts people’s health and well-being all around the world. Last year, Philips in the Middle East conducted an online Sleep Apnea Awareness campaign titled ‘Do You Snore’, to help build public consciousness about Obstructive Sleep Apnea (OSA) in the UAE. Email invitations were sent out to fill out a short and straight forward survey to more than 20,000 recipients based in the country, targeting a sample group of age 25 and above. A high number of respondents showed
of March. This partnership illustrated
positive results and are very likely to be suffering from OSA. The potential patients
were advised to print their report and seek further medical advice and diagnostic sleep apnea tests.
Q: Is sleep as important for children as much as adults? A: Babies may require up to 18 hours of sleep for a healthy development. Children and teenagers may also need more sleep than adults, as lack of sleep reduces the child’s performance in school. Philips, together with leading Australian
sleep researcher Dr. Sarah Blunden and the WASM, announced this year the launch of a new educational module on sleep for children around the world, as part of the SimplyHealthy@Schools (SH@S) programme. The SH@S programme is aimed at 8 to 12 year olds and pays special attention to air, light, water, oral hygiene, exercise and the environment. When these factors are improved, children perform better and their overall mental and physical well-being also increases. Introducing the sleep module to the
SimplyHealthy@Schools programme aims to support teachers in educating children on the importance of sleep and how it can help improve their health and well-being. ■
AH
18
www.lifesciencesmagazines.com
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