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A Call to Action By Lyn Nelson, CEO/Executive Director Congratulations to our members for what I

hope was another great year of golf. Possibly you cel- ebrated a “personal best,” had a chance to play a course that was on your “bucket list” or spent more time on the links with family and friends. The title of this article is

“A Call to Action,” and we are reaching out to you to help us grow the NCGA’s membership. There are a lot of pressures with the economy and those pressures leave many feeling it is hard to justify the expense of the game or the time pressures of not being able to take an afternoon off to play golf. According to the National Golf Foundation rounds played are on the decline by less than 5%. The NCGA’s member-

ship represents the most golf-centric population in Northern fact, we know you LOVE this game, you play often, you participate in your club events and you enjoy your experiences on and off the course with the friends you’ve made through the game. Golf isn’t good, it’s great. In the next month, you

will receive an e-mail from the NCGA that allows you to very simply enter the e-mail addresses of a friend or friends who you think would enjoy being part of the NCGA. The template will allow you to add a mes- sage to encourage your friend to join. Once sent, it will

2 / NCGA.ORG / FALL 2011

provide a link to to facilitate the process for that friend to join the NCGA and be part of one of the best and largest regional golf associations in the nation. One of our primary focuses is to ensure that your “Green Goes Further” by es- tablishing relationships with various key companies that provide fantastic benefits

We hope to become your partner in all things golf and ensure your NCGA membership is more than paid for via our savings programs.

and discounts exclusively for you. We are very excited to announce that we have partnered with AT&T to provide each member with a 17% discount on his or her cell phone bill. In addition, Golf Mart and Roger Dunn stores will hold “NCGA Mem- ber Appreciation Nights” with deeper discounts and exclusive giveaways provided to you by simply showing your membership card. Avis Rent a Car is soon to come on board with discounts varying seasonally, but sav- ings could be anywhere from 5-30% on car rental fees plus upgraded service. Coupling these new programs with our already fantastic partners like American Airlines, Dell

Computers, hotels and ticket services for golf events and other sporting venues, we hope to become your partner in all things golf and ensure your NCGA membership is more than paid for via our savings programs. Some of the best benefits of membership are the member discounts you receive at Poppy Hills and Poppy Ridge. They are not just any golf courses, they are YOUR golf courses.. . please support them. Speaking of Poppy Hills,

we are past the first phase of the approval process with the county, which means we move on to the California Environmental Quality Act (CEQA) stage. This phase will take time as it focuses on the environmental issues that the project will impact such as tree removal and areas that might be disturbed—like a habitat for various species. All preliminary reports have been favorable. This process will take a couple of months or longer, but we are still hoping to start this project in spring of 2013. If you enjoy playing Poppy Hills as much as I do, there are still lots of opportunities to do so in the months ahead. Remember, we need your

help to sustain and grow membership; we are work- ing hard for you and for the game we all enjoy. Your re- sponse to the “call for action” is very much appreciated so we can bring more people into this great game.


Editorial, Advertising & Business Office 3200 Lopez Road/P.O. Box NCGA Pebble Beach, CA 93953 831/625-4653 Fax: 831/625-0150 Internet Address: E-mail:

Communications & Magazine Fax: 831/622-0560

Course Rating & Handicapping and Membership Fax: 831/622-0549

Rules & Competitions Fax: 831/622-0580

Poppy Hills Golf Course Golf Reservations: 831/625-2035 Fax: 831/626-5421

Administration: 831/625-1513 Golf Shop: 831/622-8239

Poppy Ridge Golf Course Golf Reservations: 925/456-8202 Fax: 925/455-2020

Administration: 925/447-6779 Golf Shop: 925/456-8202

Editor and Publisher Hilary Heieck

Assistant Editor Scott Seward


Spencer Sorensen Katie Stoeckle

Art Direction & Production Great Graphics, Laurie Lee

2012 Publication Dates Winter edition ..............January 24 Spring edition ...................April 27 Summer edition .................July 23 Fall edition ............... October 15

Photos in the magazine: Hilary Heieck, Scott Seward.

Cover photo: Joann Dost. Some photos supplied by fea- tured golf courses and credited when necessary. For rates and space information for the above publi-

cation, please contact the NCGA office (831/625-4653) or Western United States—Tom Black, 301 East Ocean Blvd., Suite 300, Long Beach, CA. 90802 (562/590-5143). NCGA Golf Magazine (ISSN-1524-4385) is published

quarterly by the Northern California Golf Association, 3200 Lopez Road, Pebble Beach, 93953. All rights reserved, including right of reproduction in whole or in part in any form. Members pay an annual sub- scription fee of $1. Printed in U.S.A. Please send change of address notice on Member Change form (available at your club). Periodical postage paid at Pebble Beach, CA and additional mailing offices. Advertising contained herein does not constitute endorse- ment by the Northern California Golf Association. POSTMASTER: Send ad- dress changes to NCGA Golf Maga- zine, P. O. Box NCGA, Pebble Beach, CA. 93953-1157.

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