ADVERTORIAL
Westcon has the longest relation- ship with Avaya in the UK having been a distributor partner since 1985 and is set to consolidate that partnership in the year ahead.
Westcon: strength in depth A
s well as its long-standing relationship in the UK, Avaya is a
leading international vendor for Westcon and its solutions have enabled the distributor to build an Avaya channel business across the globe.
The Westcon/Avaya international partnership will be illustrated this autumn when Westcon will be supporting Avaya as a Platinum sponsor at their forthcoming EMEA Partner Conference in Berlin in November.
“We are looking forward to meeting both our existing and potential new partners to outline how we can support them, accelerate their growth and maximise the opportunities afforded through the Avaya portfolio,” said Tim Brooks, General Manager of Westcon Convergence UK & Ireland.
“We also have a sales and marketing event on October
We have the largest number of Avaya accredited staff – some 200 accreditations - plus the largest stock holding in Europe. Through our services such as Final Channel Assembly, we can take complex BTO solutions and deliver them from stock, enabling resellers to reduce cost from their businesses.”
Tim Brooks
18th in London, where Nigel Moulton from Avaya will be delivering an exclusive preview into how Avaya sees the market evolving and outlining why and how businesses need to implement innovative new UC and networking solutions now to deliver real business performance.”
Brooks says this is all part of Westcon’s on-going investment in the Avaya brand and portfolio.
“We are Avaya’s largest UK and pan-EMEA distributor.
Meanwhile, Westcon has stated they are committed to developing their data and collaboration business with Avaya as Brooks stressed:
“We have skills across UC, collaboration and data to help partners expand the breadth of their Avaya offerings. Our training courses, incentives, marketing campaigns and commitment to the channel will potentially help partners excel at both selling and implementing a complete Avaya solution. Also through our pre-sales team we help resellers provide properly configured, validated quotes with what we think is the best solution for the customer.
“Developments within the Avaya portfolio around Flare are a great opportunity and it’s clear more resellers are looking to sell a complete end-to-end Avaya solution. We will also continue to assist resellers who wish to manage the integration of Nortel and Avaya portfolios and customer bases.
“The mutual investment that both companies have made is significant to us. We believe we have an exciting roadmap going forward and a compelling, high quality channel programme which will continue to provide excellent opportunities for us working together,
“The upcoming Comms National Awards reflects our commitment to quality as it genuinely recognises channel excellence and focuses on true business value. This is reflected in both the quality of award winners and event attendees making it both a valuable and an enjoyable event to be involved with.”
13th October 2011 • Park Lane Hotel • Picadilly • London
Avaya would like to wish all fi nalists the best of luck at this year’s awards night
www.comms-dealer.com COMMS DEALER OCTOBER 2011 47
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