NEWS ANALYSIS UK bucks market trend
The global PBX/IP PBX market suffered a period of stagnation in Q2 2011, according to industry research firm MZA, however the UK market performed better than many Western European counterparts, observes Tim Gelardi, Industry Analyst at MZA.
T
he global Corded PBX market (excluding Micro PBX products) remained flat in Q2 2011 (period April to June 2011 inclusive) compared to Q2 2010, with the Above 100 Extensions market recording growth and the Below 100 Extensions market a decline. This is a typical reaction to the recent downturn in economic fortunes that impact the cautious small businesses earlier and more severely than the larger enterprises, observes Gelardi. On a consecutive quarter basis Q2 2011 fell against Q1 2011, which in turn was also down when compared to Q4 2010.
“The most mature PBX markets of Western Europe and North America suffered declines of 6% and 4% respectively in Q2 2011 compared to Q2 2010, although Asia Pacific recorded the highest shipment figures in recent times and grew 10% against Q2 2010,” stated Gelardi. “The emerging markets experienced mixed fortunes in Q2 2011, with Latin America falling by 9% year- on-year, but Eastern Europe the Middle East and Africa are each growing by 4% driven by good growth in the Above 100 Extensions market. When compared to the previous quarter (Q1
2011), only Asia Pacific recorded an increase in shipment volumes in Q2 2011, with all the other regions registering declines of between 1% and 7%.”
Cisco maintained the position it took in the previous quarter to lead the world PBX market, growing market share from 12% in Q2 2010 to 15%, ahead of Avaya which remained in second position with a 14% market share. NEC improved its share marginally in Q2 2011, growing from 10% in Q2 2010 to 11% market share in Q2 2011, although NEC did take the lead in the Below 100 Extensions sector with a 13% market share, overtaking Panasonic which dropped into second position. In the Above 100 Extensions market, Cisco was the clear market leader with a 29% market share, followed by Avaya, reports Gelardi.
In the world IP Extensions Market, North America continued to lead in IP deployments, with around 1.7 million extensions deployed to the desktop this quarter, compared to 1.4 million in Western Europe. “This means that North America has now achieved an IP extension penetration rate of 62% into total extensions, by far the highest rate globally,” commented Gelardi.
“This compares to a 42% penetration rate in Western Europe, still ahead of the global average of 35%, which itself is up from 31% in the same period of last year. Eastern Europe continues to be the region with the lowest IP deployment to the desktop as a proportion of extensions sold, well behind the penetration rates seen in Asia Pacific, Middle East and Africa and Latin America.”
IP extensions market Overall, noted Gelardi, the IP extensions market grew by 12% compared to Q2 2010, well above the flat volumes seen in the total extensions market. The Below 100 IP Extensions and the Above 100 IP Extensions markets increased by 11% and 12% respectively in Q2 2011, and in both instances increases in the IP extensions market far outweighed the growth seen in the total market. Cisco maintained its leadership of the Global IP extensions market with a 38% market share, followed by Avaya at 20% and Mitel Networks with 9% market share.
Closer to home, MZA’s figures for the UK PBX/IP PBX market (excluding Micro PBX products) in Q2 2011 show a fall of 2% compared to Q2 2010, with both the Above 100 Extensions market and the Below 100
Q2 2010 565 555 44% 40%
TDM extns IP extns
56% 60% Q2 2011
UK corded PBX/IP PBX market: Total extensions volume, 000s, TDM vs IP (excluding micro PBX)
Extensions market suffering a 2% decline. However, the UK fared better than many of the Western European markets and showed some signs of recovery with Q2 2011 extensions shipped up 2% against Q1 2011 and up 10% against Q4 2010. “Significantly, the year-on- year decline in Q2 2011 in the Above 100 Extensions market was driven solely by the 1001-plus extensions segment which was down 45% against Q2 2010,” said Gelardi. “However, it should be noted that the 1001- plus segment represented a significant deviation from the market trend due to a handful of very large deals delivered in Q2 2010. All other segments in this market were in growth, with the largest growth seen in the 251-500 segment which was up 18%.”
According to MZA’s report, in the Below 100 Extensions market (excluding Micro PBX products) the greatest decline was in the 11-30 extensions space, down 6% against Q2 2010, while the only segment in growth was the 2-10 segment which was up 4%. “Avaya led the UK PBX market in Q2 2011 with
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a 24% total market share, while Mitel Networks and Cisco, both with 23% of the market, grew share to become closer challengers to Avaya in second and third position respectively,” added Gelardi. “Avaya continued to lead in the Below 100 extensions market, followed by Mitel Networks. In the Above 100 extensions market, Cisco retained its leadership position, followed by Mitel Networks.”
Meanwhile, in Q2 2011 60% of extensions deployed at the desktop in the UK were IP, compared to 56% in Q2 2010, the highest IP penetration rate in Western Europe. “IP penetration continued to grow in the Below 100 extensions segment reaching 44% in Q2 2011 compared to 39% in Q2 2010,” commented Gelardi. In the Above 100 extensions market, IP penetration rose from 73% in Q2 2010 to 76% in Q2 2011. Cisco represented 33% of IP extensions in the UK up from 28% in Q2 2010, while Mitel Networks remained in second position with a 27% market share up from 24% in Q2 2010.”
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