COMPANY PROFILE The right blend of service
Blending multiple vendors and technologies is the key to providing a single cohesive solution, says Harry Langley, Managing Director of South West Communications Group.
of rental payments can be offset against company profit to enjoy tax benefits while payments can be made to match cashflow. Also, by spreading the cost of the equipment across the life of products, we can reflect usage and allow for easy replacement when obsolete. This is crucial in trying to harness business in a private sector that is trying to survive the recession.”
C
utting costs and streamlining business processes is a big priority
for customers, but despite the prospect of ongoing recessional pressures a topmost imperative is to create additional revenue as well as tighten the belt buckles, according to Langley. “We have addressed this as an opportunity by seeking out new products and technologies that complement our core services to benefit customers in this way, and to promote further savings and efficiency promoting processes too,” he commented. “With nearly three decades of experience in the comms market, we fully understand all of the challenges our customers are facing and work with them to achieve their aims. This may involve using our finance product, but in doing so we ensure our business and all the businesses and organisations we deal with remain healthy.”
South West Communications Group was founded in Exeter in 1983 by the company’s Chief Executive Officer and Chairman Tony Rowe. Since then it has grown in size and technological expertise to meet the ongoing demand for more
efficient, secure, scalable, cost-effective and reliable communication solutions. Earlier this year the company scooped Alcatel-Lucent’s EMEA Partner of the Year Outstanding Achievement Award for its work in the SME market, and became a Cisco Premier Partner and a LifeSize Professional Partner. “We provide converged multimedia solutions
comprising telephone systems and voice applications, videoconferencing, data networks and data centre services,” said Langley. “Our ethos has always been to get our heads down and work hard to create new sales while ensuring we continue to look after our existing customers. Our customer referral rate is high at 60 per cent and we never lose sight of how important this is by investing heavily in our workforce to ensure our ongoing after care service is just as diligent as our sales process.”
Finance pays off Many of South West Communications’ existing and new customers, including smaller companies, have been able to take advantage its finance option which is provided by in-house finance subsidiary SWT Finance. Langley added: “This has
Harry Langley
We fully understand all of the challenges our customers are facing
been a real growth area for us and one we expect to continue to flourish into 2012. Some lenders restrict the credit available for investments in technology or attach a higher risk premium, whereas we understand such technology is needed by businesses to improve their work processes and to make themselves more profitable and help them survive the current economic climate.”
Finance is a growing part of South West Communications’
product portfolio, allowing the firm to sell its core voice and data technologies to customers who need quick solutions. “Our lease rental and lease purchase options enable us to tailor payment profiles to suit individual businesses,” added langley. “We can arrange payment profiles that reflect seasonality changes within a business, or we can incorporate solution upgrades or expansion costs during the term of the agreement. Furthermore, 100 per cent
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Leasing options will help South West Communications achieve its six per cent growth target this year and hit a turnover of £21 million. Langley predicts healthy growth despite shrinkage in key markets. “The decrease in public sector spending has prompted an enhanced focus on the private sector,” he explained. “However, while we have forged ahead with this strategy we are still working hard in the public sector market and have maintained a steady influence against a backdrop of widespread spending cuts. Private healthcare and private education has provided us with a growth market in which we can easily translate our experience from the public sector for the benefit for a range of private hospitals, hospices, care homes, schools and colleges.”
In recent months South West Communications has secured contracts and deployed solutions for Dorothy House Hospice Care (voice, data, nurse call and door entry), Bideford College (voice, data and wireless) and South West Water (server hosting and DR solution). The company’s data centre has also proved to be a key growth area with customers investing
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