BUSINESS PROFILE The ascent of Entanet
Entanet’s progress and development illustrates the triumph of a pioneering spirit, breaking new ground in the IP communications sector and leading a way in the land of Next Generation Access, according to General Manager Elsa Chen.
Elsa Chen E
ntanet has always been abuzz with ambition. The company is a
household name in the comms sector but push into the heart of Entanet’s history and something of an inspiring and perhaps little known story appears. Established in 1996 as part of the successful Entagroup, Entanet has quietly built up its reputation as a pioneer within the industry, driven by innovation and a determination to be at the forefront of delivering the latest services to its wholesale and resale channel partners. The company serves reseller and wholesale partners with broadband, Ethernet, IP VPN, VoIP, colocation and other services.
The hub of Entanet’s communications network can be traced back to 2007 when it became one of the first providers to develop its own MPLS-based next generation network by fully adopting Wholesale Broadband Connect (WBC) and IPStream Connect. To this day it remains the only non-BT company to have
fully adopted this strategy, which, says Chen, puts the company in a rather unique position in the industry.
Entanet’s pioneering aptitude was also illustrated in 2003 when it became one of the first providers to launch a range of VoIP products. These were later redeveloped to utilise a custom-built platform developed in-house by Entanet’s programming team. Chen commented: “We used our IP and voice experience to develop our own platform and a product portfolio comprising business class hosted VoIP, IP PBX and SIP trunking. In fact, we’ve utilised our own VoIP services throughout the 180 people strong Entagroup since 2005. Consequently, as both a voice and data wholesale provider Entanet is suited to assist partners in capitalising on this burgeoning market.”
And, says Chen, there is another key thread running through Entanet’s rise. By building out its network infrastructure and by taking advantage of the wholesale supply relationships it
has with several strategic partners, Entanet’s reputation as an alternative wholesale carrier able to support industry peers in the market soon became established. “More importantly, our 15 years of experience in working with the channel gave us the knowledge to create a portfolio of voice and data services that other CPs can take to their own reseller partners while we continue to support our own channels,” added Chen.
New heights According to Chen, the adoption of a UK-wide WBC-based strategy has enabled Entanet to capitalise on 21CN at a higher level. In terms of broadband, Entanet provides ADSL, ADSL2+ and FTTC both as set packages for resale or as an L2TP wholesale supply. “Our packaged products help resellers to succeed easily in an increasingly competitive market, while our wholesale service – called EWCS: Entanet Wholesale Carrier Services – represents an attractive alternative to both BT Wholesale’s WBMC product and the various propositions from LLU operators,” affirmed Chen.
Through EWCS, Entanet is best known for its broadband
service which delivers connections in bulk across its NGN using L2TP technology. Chen explained: “EWCS Broadband is available in fixed and flexi options to meet customers’ varying financial, technical and operational needs, as either a managed or unmanaged service. Its fixed options enable wholesale customers to maintain the lowest possible cost per Mbps regardless of their bandwidth commitment by fixing their per-Mbps- per-month bandwidth unit cost. Alternatively, wholesale customers looking to avoid upfront capital expenditure can take advantage of Entanet’s flexi options that allow them to replace the upfront costs with a per-Mbps-per-month bandwidth cost based on their level of commit.”
Entanet’s Ethernet services are also a significant factor in its success. “Our NGN puts us virtually on customers’ doorsteps, enabling our partners to sell standalone Ethernet or Ethernet-based IP VPN solutions with very healthy margins,” added Chen. “Entanet’s partners can sell 2Mbps-10Gbps leased lines and fibre Ethernet services, as well as copper based Ethernet EFM solutions.”
Have you booked your table for the Comms National Awards yet? Visit
www.cnawards.com
36 COMMS DEALER OCTOBER 2011
As part of the privately owned Entagroup, Entanet enjoys financial stability and has received independent recognition for its high levels of organic growth including the Sunday Times Techtrack 100, Deloitte Technology Fast 500 EMEA, Tech Media Invest Top 100 and Real Business Hot 100. Its founder Jason Tsai was also recognised as ‘Channel Entrepreneur of the Year’ for his commitment to innovation in the IT channel. The company has also won various awards including the ISPA 2011 hosted IP telephony award and various channel awards.
Recognition like this signifies Entanet’s authoritative position honed by gifted foresight and a long and successful evolution, which continues to bring new technologies to the marketplace such as FTTC. “Having recently launched our new FTTC services we’re already actively involved in the trials of FTTP to provide speeds of up to 100Mbps,” commented Chen. “Entanet has also introduced 3G backup services and is exploring other technologies such as radio access to enable our partners to add value to their customer offerings and capture even greater market share.” n
Sponsors the Supply & Service Category
www.comms-dealer.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78