pracTIce managemenT | SoCiAl MediA |
interests, specialties, and clinic. Groups can be built around location, region, industries, companies, alumni groups, specialties, or categories such as medical devices, dermatology, medical spas, biotechnology, and countless more. linkedin is also useful to recruit candidates for research studies, find qualified staff, and locate potential partners, associates, affiliates and locations for satellite clinics. Additional applications allow you to create events to announce upcoming
speaking sufficient number of followers since
Twitter has a built-in ‘following limit’ of 2000. Therefore, you cannot follow more users than are following you, so when you reach 2000 people who you are following, if you are not being followed by at least as many, you will not be able to follow more until you surpass that limit. Facebook and Twitter tend to go
hand-in-hand, but Twitter is far more time-consuming since multiple posts per day are needed to maintain an active presence, whereas one post per day is more typical on Facebook.
LinkedIn: relationships matter linkedin differs from Facebook and Twitter in that its primary purpose is to serve as a networking tool for business to business communication. it is not an ideal platform to reach out to patients or consumers. Since it went public earlier this year, we can expect to see more sophisticated offerings from linkedin that will further improve the services provided and ease of use. in theory, if you are a working professional, from a receptionist to a Ceo, you need to maintain a profile on linkedin to be visible in your industry. Getting started on linkedin is very
straightforward and simple, and literally takes around 15 minutes.
70 ❚ it is
recommended that practitioners do this for themselves, rather than enlist a staff member. Start with a profile that
more than 35 hours
of video are uploaded to youTube every minute, and the site surpasses two billion daily video views.
contains a headshot if you wish, and as many details about your background and expertise as you feel comfortable including, such as: ■ degrees ■ Medical school ■ Fellowships ■ Areas of specialisation ■ Research ■ Board certification or licensure ■ Professional organisations ■ Contact details. include a summary of who you are and
what you do, because people will search for you in different ways. You can also create a Company Profile for your clinic. linkedin is fast becoming the ‘go to’
network to find people because the search functions are much more logical and organised. The best way to get started is by reaching out to people you know and inviting them to connect. linkedin also lets you upload contacts from Aol, Gmail, Yahoo, as well as a database that you may import. Another powerful tool on linkedin is to join Groups that are relevant to your
October 2011 |
prime-journal.com
engagements that can be automated to appear on Twitter. linkedin can be useful to connect with colleagues at conferences, liaise with vendors you work with, and to promote your blog. Although it is not as social as other networking options, this platform is far simpler to use, straightforward and logical, and does not require daily posting. it is truly an online rolodex or database of contacts that is automatically updated as your connections change the information on their profiles.
YouTube: Broadcast Yourself YouTube, which is owned by Google, is all about original video content. More than 35 hours of video are uploaded to YouTube every minute, and the site surpasses two billion daily video views. To get started on YouTube, you will need to create a ‘Channel’ for your practice and then upload video content. This content may take the form of educational videos, commentary about a procedure or treatment, footage of an actual procedure, or patient testimonials. Many practitioners will film a consultation with a patient and post that content as well. To receive updates of new videos, you
subscribe to individual channels. For example, search under the category of ‘Science and Technology’ to find the most subscribed and most viewed channels. YouTube video content can be embedded in tweets and blogs, and posted on a Facebook page or profile. The main challenge with YouTube is to
create original video content to populate your clinic’s channel. YouTube, like Google, does not like content that is not original. if you choose to post a clip from the local news, it may be taken down if you do not have the rights to use it or express permission. The best practice is to invest in a portable video camera
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