Social media is
changing the landscape of online marketing. Your patients, colleagues, vendors and competitors are on Facebook and
linkedin. They are blogging, tweeting, and uploading movies to YouTube. Cosmetic clinics should maintain a presence on these powerful platforms to remain visible and relevant to a range of audiences that matter; the medical and pharmaceutical industry, media, and consumers seeking cosmetic treatments.
Facebook: the largest website With over 700 million users worldwide, Facebook is one of the most influential companies in the world and the largest photography site. This highly addictive connective platform has changed the way in which we communicate, and the
There are many caveats
to engaging with the public on Facebook and other
social networks for health professionals.
way we conduct business. it is now poised to become an essential component of a marketing programme, especially for small businesses, but also for global brands. By investing some time and energy, clinics can build brand loyalty, establish the expertise of their medical staff, engage with patients on a deeper level, and drive traffic to the clinic website, where visitors can make a purchasing decision; for example, schedule an appointment, buy a product in the markets where that is feasible, or set up a treatment. Creating a profile for your business is a
violation of Facebook’s terms and conditions. Therefore, you need to start by creating a personal profile using your real name. To build your profile upload a photo, enter your education, business and contact information, and join your local network. The more complete your
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