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ast month the american society for PLastic surgeons (asPs) launched a safety campaign warning consumers of the risks of botched surgery and unlicensed physicians. it seems almost unthinkable, that in a modern age of medicine, there could be such things. however, the announcement from the asPs coincided with two rather worrying cases. firstly, the case of a woman who underwent a ‘quick fix’ breast augmentation,
only to be left with what is known as a ‘uniboob’. essentially, the implants were incorrectly placed, resulting in the merging of the pockets created for the implants and an appearance of the breast being glued together. the patient’s surgeon was unlicensed. the second worrying case to emerge in recent weeks, saw the death of a woman who had
been injecting beef fat into her face to mimic the results of botulinum toxin injections. it’s a terrifying thought that in an industry, which should be and is properly regulated,
instances like this are able to happen. indeed, the asPs highlights one of the main problems in this area as being a lack of adequate training and practical skills, causing novice surgeons to leave patients with a range of problems. it is imperative that the industry is able to stamp out the cowboy practitioners from bringing
Recent studies have
suggested that aesthetic treatments are still
viewed quite negatively. Twitter
the profession into disrepute — particularly because we are still facing a time in which anti‑ageing treatments and surgery are not wholly accepted by society. recent studies have suggested that aesthetic treatments such as injections of botulinum toxin, as well as more invasive surgical procedures, are still viewed quite negatively in comparison with traditional remedies such as sun avoidance and daily moisturisation. and this is despite the industry having grown rapidly over the last decade, and seeming to have bucked the trend in the recent economic crises. however, the negative press given to cosmetic surgery procedures at
present — whether invasive or non‑invasive — does little to allay fears for the stability of the industry as further economic worries loom throughout the world. While the pressure to look beautiful and age‑defying will no doubt remain, and even increase, perhaps women (and men) will look for more
subtle, ‘safe’ and economically‑friendly ways in which to keep time at bay. i am continually astounded by advances in the industry — something which, admittedly,
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before i entered i just thought was ‘boobs and Botox’. now we are able to harvest stem cells to heal heart conditions, harvest elastin and collagen to regrow the body’s own fibres naturally, treat cellulite with minimally‑invasive laser devices, and there are now even make‑up ranges that promise to keep the signs of ageing at bay. With all these fantastic advances in science and medicine, we must continue our high
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standards of practice, without letting the bad press of a few rogue practitioners damage the industry’s reputation. We must continue to strive for the best and promote best practice among colleagues.
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Rosalind Hill managing editor, PRIME
rosalind.hill@informa.com;
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prime-journal.com | October 2011 Retweet ❚ 3
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