aNaLYSiS | gENDER gAP | does iT maTTer?


professionals are women.


Too few


cosmetic and minimally‑invasive surgery is a female‑dominated market, but arguably, too few women are in professional positions.


Ashley Yeo asked UK consultants Dr Judy Evans and Dr Barbara Jemec for their views on this, and whether it is holding back the market


U


ASHLEY YEO, Principal Analyst, Informa Business Information


email ashley.yeo@ informa.com


■ 12 ❚ the market. October 2011 | prime-journal.com


S StatiSticS Show it very clearly. in 2010, US women


received


11.5 million cosmetic surgery procedures, 5% more than in 2009. of


these, 10.4 million were minimally‑invasive procedures and 1.4 million were surgery, according to data from the american Society of Plastic Surgeons (aSPS)1


. Both


procedure types were up, indicating that confidence in the market is returning. Demand from US males also increased


over the same period, albeit at a slower rate (2%) to 1.1 million procedures. Interestingly, males opt for a higher proportion of surgical procedures; 18% versus 12% for women. All told, $10.1 billion was spent on cosmetic procedures in the US in 2010. A closer look at the ASPS figures for


2010 shows that over 296 000 breast augmentation surgeries were performed. Thereafter, the most popular female surgeries were: Liposuction,


179 000 (203 000


including men) ■ Eyelid surgery (blepharoplasty), 177 000 (209 000) ■ Rhinoplasty, 188 000 (252 000) ■ Abdominoplasty, 111 000 (116 000). These 'female' procedures clearly carry


But in spite of the high proportion of


female clients and female procedures, the industry remains male-dominated. In the UK, there are now some 400 consultant plastic surgeons. Only 5–10% of those attached to the British Association of Aesthetic Plastic Surgeons (BAAPS) are women, says association spokeswoman Tingy Simoes. But the numbers are rising. This is welcome news to consultant


surgeon Judy Evans, whose practice is in Mount Stuart Hospital in Devon, UK. Two decades ago she became the first


female plastic surgeon in the county when she was appointed to an NHS consultant plastic surgeon post in Devon, working mainly on burns, trauma and cancer, and doing just a small amount of cosmetic surgery. Over time, however, she noticed a rise in


demand for breast and facial plastic surgery, much of which work was given to her. 'Women want to see a woman, especially for breast surgery,' she says. Now, 60–70% of her time is taken up by breast work, and 80% is cosmetic surgery, such is the measure of how the industry has changed. In the early days, when there were fewer


than 12 female plastic surgeons in England and Wales, Dr Evans observed that women were prepared to travel a long way — into the West Country, for example — to be treated by the surgeon of their choice.


TOP FIVE


PROCEDURES CARRIED OUT


ON WOMEN IN 2010 (US ONLY)


augmentation 296000


2 Rhinoplasty 188000


3 Liposuction 179000


4 Blepharoplasty 177000


5 Abdominoplasty 111000


1 Breast


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