NEWS [INFO]
CAMPAIGN OF THE WEEK DRIVER: SAN FRANCISCO
Ubisoft marks the return of the popular driving series with a demo, TV ads and a holiday competition
Released: Out now
Formats: 360, PS3, PC
Publisher: Ubisoft
Developer: Ubisoft Reflections
Price: Various
Distributor: Gem
Contact: 01279 822800 PRINT
Press ads announced the release of Driver’s single-player and multiplayer demos in all Future gaming publications last month.
Closer to launch, more ads have appeared in key mainstream publications such as Shortlistand Metro.
ONLINE
Following the demo campaign, which ran across several popular gaming sites, Ubisoft has upped the ante online in recent weeks. Traditional ads have appeared on several mainstream sites, along with video skins on CVGand Gamesradarand superleaders on the Sky Sports homepage.
TV
20- and 30-second spots will target an audience of 16 to 34-year-old males. The ads will air during key programming on sport, film and general entertainment channels. This will be supported by Video-on- Demand activity.
OTHER
Radio promotions have been running on XFM during launch week, and a large scale SMS promotion is giving consumers the chance to win a road trip to San Francisco. Ads are currently running in selected London Underground stations.
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