INTERVIEW: JIM RYAN, SCEE RYAN ON…
…PSN in the post-hack era “What has surprised us is the willingness of the consumers to re-engage when it came back up. The level of activity on PlayStation Network since then has exceeded our expectations.”
…bringing free-to-play games to PS3 “There’s no reason why we can’t do it. But first of all you need to know what the consumer proposition is. Provided you can work that out, there’s nothing stopping a third party or a Sony studio doing that.”
…downloads vs retail “What we did on Infamous 2 [which launched simultaneously at retail and on PSN] was very much a test. When we launch Vita all of its games will be available for download. And the bigger ones will be available in a physical form. It’s something that’s coming.
Our hope is that you expand the overall pie. We want a business where all our stakeholders prosper. And retail is a big part of that and will be for the foreseeable future. There is no real reason digital has to cut physical retail out. Vita is a connected device and people will expect downloads. But you still offer things in a physical form because of the size of them. It’s just easier for some to go into HMV and buy it.
UNCHARTED’S ASCENSION “
www.mcvuk.com
What surprised us is the willingness of the consumers to re-engage with PSN when it came back up.
Jim Ryan, SCEE
THE BIG first-party game of Q4 for PS3 is Uncharted 3. However, although acclaimed, Uncharted titles have been just a decent success for PlayStation. Is this the year the brand really breaks through? “I hope so,” says SCEE president Jim Ryan. “When we were preparing the demo at Gamescom it was easy to forget there is someone there playing a game. I think we’re really getting there in terms of how movies and films come together. “The first two were great successes – but this one has the potential to cut through and go to the next level.” That a must-have game arrives after a price cut is good timing, too. “The game wins because of the console and the console wins because of the game,” he adds.
September 2nd 2011 19
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