NEWS
“Nobody has created a great media service for mobile and social games.” IGNand its bid to grow the global games market p26
Vive la Resistance 3! Sony UK splashes £3m on PS3 shooter
Huge outdoor and TV marketing campaign gets underway for FPS l Unique theatre event heads to Waterloo by Dominic Sacco
SONY IS pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping £3m marketing spend.
The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been running throughout August and will continue this month, along with 60-second cinema spots at the start of summer movie blockbusters such as The Inbetweeners. There will be takeovers on a range of websites and
PS3 titles. The campaign is designed to reflect and amplify these qualities. “We are investing heavily
giant outdoor sites across the UK, such as a 14-day takeover of Oxford Circus 5- Ways on the Underground. “Resistance 3is a key title for SCE UK this autumn,”
marketing director Alan Duncan told MCV.
“The title is a leap forward for the series and lives up to the kind of rich experience consumers expect from our
in Resistance 3marketing to ensure it achieves its full potential. Many elements of the campaign use the distinctive artwork of the game’s packaging created
by designer Olly Moss, allowing us to achieve real stand-out and consistency.” An event devised by theatre group Punchdrunk is letting attendees take part in Resistance 3- themed activities at London Waterloo. Sony: 020 7859 5000
Rising Star Games nears 1m Harvest Moon sales by James Batchelor
PUBLISHER Rising Star has managed to sell almost 1m units of the Harvest Moon series across PAL territories. Over the last decade, the UK firm has handled 13 games in Natsume’s farming series which has become the flagship of its portfolio.
“Reaching 1m sales of Harvest Moonwill certainly be a cause for celebration and we are ecstatic to be this close,” said the firm’s MD Martin Defries.
“This is a huge achievement for us. It goes to show what a strong market there is for Japanese games in the PAL market and that Rising Star
Games is one of the top independent publishers in the UK.” The Harvest Moonseries debuted in 1996. The next release, DS title Harvest Moon: Grand Bazaar, is due on September 30th. You can read more about this game on page 38. Rising Star: 01582 433700
AGI and Shorewood merge to form packaging giant by James Batchelor
AGI WORLD and Shorewood Packaging have merged to create one of the largest box manufacturers in the world. The new company, AGI- Shorewood, will have a little under 4,000 employees and 24 manufacturing facilities around the world, serving
8 September 2nd 2011
North America, Europe, Asia, Australia and Latin America. The deal is expected to be completed by the end of 2011. Mike Ukropina, president of Shorewood Packaging, will lead AGI-Shorewood as president and CEO. “AGI and Shorewood are an excellent fit,” he said. “Both companies are made
“
Shorewood and AGI are an
excellent fit. Both have extremely talented people. Mike Ukropina, Shorewood
up of extremely talented people who are unrivalled in customer focus and also share a deep commitment to safety and a drive for continuous improvement.” AGI World is owned by
Atlas, which will control 100 per cent of the new combined business in the US, while Shorewood parent
International Paper will have a 40 per cent interest in AGI- Shorewood outside the US. International Paper’s SVP of consumer packaging Tom Kaiden added: “By merging Shorewood with AGI, our employees and customers will have many more options and opportunities in the future.”
www.mcvuk.com
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