NEWS In Brief
APPLE: Steve Jobs has resigned as CEO of Apple. COO Tim Cook will now become CEO. Jobs will stay on as chairman of the board, a director and Apple employee.
MICROSOFT: Kinect Star Warshas slipped from its original Q4 2011 release window into 2012. The limited edition Star Wars Xbox 360 bundle has also been delayed.
EA: A brand new Theme Park is being developed as a freemium game for iPhone and iPad. It will be available by the end of the year.
DISNEY: An upcoming animated film based on the life of video game characters was revealed at the D23 Expo. Titular character Wreck-It Ralph is an 8-bit villain looking for a game where he can be the good guy.
GAME GROUP: The retailer has revamped its GAME and GameStation websites.
FUTURE: Xbox World 360 has been redesigned. A double-sided disc now comes with each issue that features a new show called Xbox World TV.
‘Video games media should be as mainstream as sport and film’
IGN’s global president says no-one has created a “great media service for mobile and social” by Christopher Dring
VIDEO GAMES media is not living up to its “extraordinary potential”, says IGN. The online giant’s ambitious president Roy Bahat says gaming media ought to be as big as movies and sport, and that it’s down to IGNto make it happen. “We have this vision of a new kind of media company that makes games media a mainstream form of entertainment in the same way as sport and film,” Bahat toldMCV.
“Despite the enormous number of people playing games, it has still to reach that degree of success. “We have a long way to go in becoming mass market, so we need to redefine this category. That means getting celebrities involved and making it clear how many of
Roy Bahat believes IGN can make gaming more mainstream by getting celebrities involved
them play. It means reaching people on every platform, whether that’s YouTube, mobile or games consoles. We think the category is just too small relative to its extraordinary potential. We need to grow it.”
Bahat adds that games media is failing to win over the mass market. “Nobody has created a great media
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CHECK OUT THIS WEEK’S VIDEOS:
FIFA 12
Skylanders: Spyro’s Adventure Dark Souls
Videos are available within the free iPad Edition of MCVon iTunes and the free Browser-based Digital Edition, which can be accessed at
MCVUK.com
BRITAIN’S number one tennis superstar Andy Murray can be the Wayne Rooney of Grand Slam Tennis 2, says EA. The publisher has acquired the in-game licence for players including Roger Federer and Murray. And these tennis aces will be used to push the game ahead of its 2012 release on 360 and PS3. Speaking to MCV, EA’s
European product marketing manager Claes Gartner said: “We’re going to look at these guys and ask what can we do to help them become spokespeople.
www.mcvuk.com “
We are looking to find out what Murray is willing to do for us. Claes Gartner, EA Sports
Video games media is too small relative to its potential. We need to grow it. Roy Bahat, IGN
service for mobile and social,” he said. “We’d like to. “Also the biggest games are now much bigger. You have people who are not necessarily gamers, but they are FIFAor Call of Duty gamers. We need to serve the hyper fans of these gigantic franchises.” For our interview with Roy Bahat, check out page 26.
Andy Murray to front Grand Slam Tennis 2
“Take Wayne Rooney as an example of what he’s done for FIFAin the past.” Rooney has been on the cover of EA’s annual football games since 2006. He has also starred in several EA TV ads and promotes the game on Twitter.
“We have Andy Murray. So obviously we speak to Murray’s agent, we try to understand what he is willing to do and at what cost is he willing to do it, and then try to come up with a creative idea that helps us promote the game with him in it.
Added Gartner: “It could be a video, an application, a website or a launch event. Maybe we’ll bring [Murray’s] face to the forefront of the game. What is he willing to do with us? Those are the creative things we are brainstorming right now.” The original Grand Slam
Tenniswas released as a Wii exclusive in 2009. EA: 01483 463000
September 2nd 2011 7
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