NEWS: DIGEST
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
20 WEEKLY MARKET VALUE: £14.6m No. 1
n The market leapt 62 per cent this week, spurred on by the release of Square Enix’s Deus Ex: Human Revolutionwhich went straight to No.1. £14.6m was generated from game sales.
15 Week Ending August 27th, 2011 10 £9.64m 5
526,351 Units
£9.03m
494,531 Units
£14.6m
652,155 Units
2. FIFA 12 SPECIAL EDITION 360....................................................................................EA
3. BATTLEFIELD 3 LIMITED EDITION PS3....................................................................................EA
4. GEARS OF WAR 3 360....................................................................Microsoft
5. DEAD ISLAND
360................................................................Deep Silver
6. FIFA 12 SPECIAL EDITION PS3....................................................................................EA
0
n Unit sales rose 32 per cent to 652,155 games sold. It was a much-needed boost after the retail market value dropped to a ten-year low two weeks ago.
BRANDMAP
OWNERSHIP & PURCHASE INTENTION OF KINECT FOR XBOX 360
Fableowners 27% 57% 15%
At E3 in June, Microsoft Game Studios’ creative director Peter Molyneux unveiled Fable: The Journey, a new chapter in the Fableseries that uses Microsoft’s Kinect. But is Fablesuch a good franchise to bring to the platform holder’s motion-sensing peripheral? This week we’re going to look at
Average Game owners
22% 42% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Plan to get one Already own
No plans to get one 10 September 2nd 2011 Copyright © GameVision Europe Ltd 1st May 2011
Fableusing the GameVision Brand Map you can buy direct from the MCV website. We asked 6,739 gamers about Fableof whom 490 had played the game in the last six months. GameVision asked players of Fable what they enjoyed most about each game. An involving storyline was a key driver alongside the ability to be the hero, which you can personalise. Fable is not, however, driven by motivations of playing for short periods and fast gameplay, which are often the key values towards a casual Kinect title. As you can see from the graph (left), 27 per cent of Fableplayers
already own a Kinect for Xbox 360. 57 per cent are planning to get one and only 15 per cent said they are not planning to purchase a Kinect. This is a more positive profile of Kinect usage and purchase intention than seen amongst players of an average game. Players of Fableseem more likely to embrace Kinect than players of other core Xbox games. So the audience for a Kinect- compatible version of Fableis already there. However, the core values of the game must be evenly balanced with gameplay drivers of Kinect-based software. It is a difficult balance to get correct, but done right and Kinect compatibility could be a very interesting addition to the latest chapter to Fable. You can download the full Brand
Map for Fable, as well as other leading games franchises, at
www.mcvuk.com/reports.
www.mcvuk.com
Week Ending August 13th
Week Ending August 20th
n Deus Exfinally brought an end to Zumba Fitness’ 10- week reign at the top of the UK All Formats charts. But publisher 505 still had a good week, with Rugby World Cup 2011 debuting at No.3.
Week Ending August 27th
n Next week, the market could grow even further with plenty of new releases, including Ubisoft’s Driver: San Franciscoand Codemasters’ Bodycount.
7. BATMAN ARKHAM CITY PS3............................................................Warner Bros
8. BATMAN ARKHAM CITY 360............................................................Warner Bros
9. DEAD ISLAND
PS3................................................................Deep Silver
10. THE ELDER SCROLLS V SKYRIM
360....................................................................Bethesda
Week ending: September 2nd, 2011 Source:
SHOPTO.NET
PRE-ORDERS TOP 10
BATTLEFIELD 3 LIMITED EDITION 360 EA
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media
Kinect
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