This page contains a Flash digital edition of a book.
NEWS


“Properly supported PC budget games generally withstand the decline faced by full price titles.” Budget is king for Focus Multimedia p16


Digital gamers spend £24 a month MCV survey shows how much download-loving gamers spend on apps, extra in-game content and subscriptions


by Michael French GAMERS ARE spending over £20 every month on digital content. MCV’s survey into the habits and opinions of download-loving gamers showed that on average regular users of these services spend £24 on apps, virtual items, DLC, downloads and subscriptions. We surveyed 633 gamers that regularly use services like PSN, XBLA, iTunes, Steam and Battle.net. Last week we revealed that a fifth of them no longer trust those services to look after their personal data properly. A further third say they doubt publishers can prevent online hacks. The news about how much gamers spend on these services will come as an even starker warning to those already concerned about dented consumer


confidence. Hacks and security breaches could take that £24 average down if gamers switch off from download services – when what publishers want is for it to rise as games retail spending slows.


Meanwhile, our survey also showed that Steam was the most popular download platform used, followed by Xbox Live, Facebook, PSN and iTunes (see boxout).


TOP TEN DIGITAL PLATFORMS


We asked our panel of 633 gamers what services they used regulary. Here’s the Top Ten most popular online marketplaces:


1. Steam ..............................................................................................................(Used by 73 per cent of respondents) 2. Xbox Live & Xbox Live Marketplace..............................................(Used by 70 per cent of respondents) 3. Facebook.......................................................................................................(Used by 66 per cent of respondents) 4. PlayStation Network ..............................................................................(Used by 65 per cent of respondents) 5. iTunes & App Store.................................................................................(Used by 55 per cent of respondents) 6. Battle.net......................................................................................................(Used by 38 per cent of respondents) 7. EA Store/EA Origin.................................................................................(Used by 32 per cent of respondents) 8. Nintendo eStore/Wii Shop..................................................................(Used by 31 per cent of respondents) 9. uPlay .................................................................................................................(Used by 17 per cent of respondents) 10. Good Old Games........................................................................................(Used by 16 per cent of respondents)


Summer of Arcade to drive XBLA card sales by Dominic Sacco


RETAILERS: Make sure you stock up on Microsoft Xbox Live points cards. The annual summer games lull may be approaching retail, but Microsoft is expecting nothing of the sort on Xbox Live Arcade. The platform holder is kicking off its 2011


Summer of Arcade


promotion on July 20th with the release of Warner Bros RPG Bastion. Gamers can purchase points cards to download a string of other


6 July 8th 2011


new Xbox 360 games including God sim From Duston July 27th and Insanely Twisted Shadow Planeton August 3rd. Toy Soldiers: Cold Warfollows on August 17th. These will be priced at 1,200 Microsoft Points each (around £12). Hit iPhone game Fruit Ninjawill be available on August 10th for 800 Points. It’s one of the first Kinect games to hit


the XBLA store. “We’re really pleased to be bringing back Xbox Live’s Summer of Arcade promotion for its fourth


Dead Island picks up


Cannes award by James Batchelor


Bastion is the first game to arrive as part of Microsoft’s Summer of Arcade promotion on Xbox Live


consecutive year, and to continue building on the success of the program,” Microsoft’s director of Xbox and Entertainment Stephen McGill told MCV. “Just look at the success of Limbolast year – it won


several awards and has a Metacritic rating of 90. Summer of Arcade helped drive awareness and provided an excellent platform for Limbo’s release, contributing to its commercial success.” Microsoft: 0870 601 0100


UPCOMING zombie title Dead Island has won an award at the 58th Cannes Lions International Festival of Creativity. It was awarded the Golden Lion in the Film Lion category for its much talked about trailer created by Axis Animation. Dead Islandis due for release on PS3, Xbox 360 and PC on September 9th. It will be handled by Koch publishing label Deep Silver. Deep Silver: 01256 385 224


www.mcvuk.com


The most popular game download services include Steam, PSN and Xbox Live


^


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52