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NEWS: DIGEST


UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market


20 WEEKLY MARKET VALUE: £12.6m No. 1


 The market value for UK games retail dropped ten per cent to £12.6m this week, down from last week’s £14m.


15 Week Ending July 2nd 2011 10 £16.3m


728,622 Units


5 £14m


653,748 Units


£12.6m


603,059 Units


PRE-ORDERS TOP 10


BATTLEFIELD 3 - LIMITED EDITION 360 EA


2. METAL GEAR SOLID HD COLLECTION PS3.........................................................................Konami


3. BATTLEFIELD 3 – LIMITED EDITION PS3....................................................................................EA


4. HALO ANNIVERSARY 360....................................................................Microsoft


5. UNCHARTED 3: DRAKE’S DECEPTION PS3...............................................................................Sony


6. GEARS OF WAR 3 360....................................................................Microsoft


0


 Video game retailers sold 603,059 units this week – an eight per cent dip compared to some 650,000 sold last week.


Week Ending June 18th


Week Ending June 25th


 It was another impressive week at the top for Zumba Fitness. The keep-fit dance title from 505 Games has been No.1 on six occasions. LEGO Piratesand L.A. Noire continued to sell well.


BRAND MAP: PRO EVOLUTION SOCCER PLAYERS %


10 15 20


0 5


PLAYERS’ AGE AND SEX


Week Ending July 1st


 The market will hope to remain steady next week. Today (Friday, 8th July) a number of PC games hit shelves but that’s all in a quiet release week.


7. COD: MODERN WARFARE 3 360....................................................................Activision


8. FIFA 12 – SPECIAL EDITION PS3................................................................................................... EA


9. FIFA 12 – SPECIAL EDITION 360................................................................................................... EA


10. FORZA MOTORSPORT 4 360....................................................................Microsoft


Week ending: July 1st 2011 Source: SHOPTO.NET


Total UK Software Sales Source: UKIE/Chart-Track and Intent Media


Pro Evolution Soccer Average game


10-14


15-19


THIS GRAPH shows the distribution of players of Pro Evolution Soccer.


It looks at those who have have played the game once or more in the last six months.


10 July 8th 2011


20-24


25-29 Male


30-34


If you add up the dark columns they will add to 100 per cent. Another way of using this is to say: “If you look at all Pro Evo players, 18 per cent of them are males aged 15 to 19”.


35-39


40-45


10-14


The lighter columns correspond to the ‘Average game’ which gives an indication of the market norm. So we can see that Pro Evolution Soccerover-indexes


15-19


20-24


25-29 Female


considerably amongst 15- to 29-year-old males. The Pro Evolution Soccer Brand Map – and 19 others – is available now at mcvuk.com/reports.


www.mcvuk.com


30-34


35-39


40-45


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