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BUYERS FACTFILE GRAINGER GAMES


Number of UK Stores: 64 Address:


Grainger Games, Unit 4 North Tyne Industrial Estate, Benton, Newcastle Upon Tyne, NE12 9SZ


Website: www.graingergames.co.uk


Contact number: 0191 218 1820


KEY PERSONNEL


GRAINGER GAMES is the UK’s fastest growing independent games retailer. It has more than doubled its store count in the space of a year from 28 to a whopping 64 in the North of England. The retailer has expanded its commercial


department from three to seven, which is headed up by long-


term employee and head of buying Chris Harwood. He has been with the firm for ten years. Grainger also now has its own dedicated online and digital team. The chain won the Independent Retailer MCV Award in 2008 and 2010. It stocks a wide range of games at competitive prices. Today it is more like a larger national chain than a traditional independent.


Chris Harwood Head of Buying


CHIPS Number of UK stores: 18


Address: 17 Collingwood Court Riverside Park Middlesbrough TS2 1RP


Contact number: 01642 227346


Websites: www.chipsworld.co.uk Don McCabe


Joint MD of Darkplains (trading as CHIPS)


SHOPTO


ONLINE INDIE ShopTo named the best Independent Retailer at this year’s MCV Industry Excellence Awards following a very busy 12 months for the firm. The company launched an iPhone app – which has now been downloaded over 70,000 times – as well as a five-minute warehouse dispatch system. It also launched a news website and is now advertising on TV. ShopTo has a strong hardcore gamer following.


22 July 8th 2011 KEY PERSONNEL


Igor Cipolletta CEO


James Rowson Purchasing Director


Address: ShopTo.Net, Unit 2, Western Centre, Western Road, Bracknell, Berkshire, RG12 1RW


Website: www.shopto.net


Contact number: 01344 451507


www.mcvuk.com Nik Agar


Joint MD of Darkplains (trading as CHIPS)


Debra McCabe Franchise and


Marketing Manager


Phil Heath Multi-Channel Manager


INDIE CHIPS is one of the longest- running video game indie chains having started in the mid ‘80s. Chipsworld entered liquidation last year but joint MDs Don McCabe and Nik Agar formed a new company – Darkplains Limited – and reopened


KEY PERSONNEL


several Chips sites. The franchise side of the business – Chips Franchise Ltd – was unaffected. Its store count has dropped by eight year-on-year, with 18 outlets still in operation (including company- owned and franchised stores).


Kirsty Moore Marketing Manager


Darren Simpson DVD and Blu-ray Buyer


Jona Smalley Games Buyer


Benjamin Drury Web and Digital Manager


Gareth Banfi


Web and Social Media Content Editor


Simon Robson Web Sales Manager





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