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started manufacturing hair and beauty equipment. All this experience gave Patrick the inside knowledge to eventually give salon owners and therapists exactly what they wanted and needed.
Staying competitive
Nowadays Flair are know for their great product range and value for money, supplying thousands of Ireland’s beauty professionals. “We price match our competitors’ advertised prices which ensures our customers stay loyal to Flair and ensure they get the best value on offer,” says John.
Flair make sure they don’t get left behind with the times, and ensure they have their finger on the pulse of what is happening within the industry. When asked how Flair keep ahead of beauty trends, John replies: “Constant research, sourcing, listening to customers, and attending world trade shows and staying informed with up to the minute trade trends.”
The stores are open six days a week to trade buyers and Flair ensure there is everything necessary available for the committed professional. Flair stock key beauty brands like Tigi, L’Oreal, Alfaparf, Wella, Kemon, Aromawax, Orly, Salon System, Kaeso, ibd gelac, Sterex, Hive and Mud Cosmetics.
Flair’s achievements have been noted by the industry, winning an IBPA award for Best Industry Supplier in 2008. They were also a finalist for fi ve years running at the awards, which shows their dedication to customer service.
From the beginning, Flair has committed itself to the support and encouragement of stylists and professional standards,” says John. “We think the professionals know that they can rely on us and that’s why – 35 years later – we’re operating successfully and growing and looking to the future with optimism and renewed energy.”
“Looking forward to the next 35 years.”
“Using our 35 years’ experience within the professional industry and working closely with our customers sets us apart from the rest.
“Being a family owned and run business in the era of corporate business makes a big difference and I know all my staff and many of my customers personally. With many of the overseas companies that have opened up here in recent years, customers and staff are simply a reference or account number. I personally attend every trade show that we do as I love to meet and greet both old and new customers at these events.
“We have a commitment to researching and sourcing the right products from around the world. There are many good products on the market in Ireland but there are also
many inferior products. With 35 years’ experience we only offer the best there is on the market today.
“I am very proud of our staff and their commitment to customer service. We try to recruit staff from within the hair and beauty industry, it really helps customers if a staff member knows the industry from both sides. This ethos started with my father Patrick and continues today. His fi rst employee was Fred Bully who had just retired as managing director of Wella Ireland. Our second employee was Helen Christie who stayed with the company for 21 years.”
y es
John explains what makes Flair fabulous…
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